AGENDA

12:30pm

Welcome Remarks

Dermot Connolly, General Manager, La Quinta

Marc Sternberg, Co-Founder & Co-CEO, Brand innovators

Emcees

Ryan Macaulay, SVP & Co-Head Sports & Entertainment, Brand Innovators

Andrew Sokolsky, SVP & Co-Head, Sports & Entertainment, Brand Innovators

12:40pm

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Frédérique Georges, Founder & CEO, FG|PG

1:05pm

Panel

Jason Collins, GM of Racquet Sports, Wilson Sporting Goods

Paul Martin, Co-Founder, Box to Box Films (Executive Producer, Break Point)

Jill Smoller, Athlete Agent, WME

Moderated by: Jordan Rose, Sr. Sales Director, Digital Remedy

1:30pm

Innovation in Fan Engagement

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Laurent Isnard, Co-Founder, Scope Sports

Maximilian Stehling, Co-Founder, Scope Sports

Greg Welch, Global Sports Marketing, Tennis/Multisports, Oakley

1:55pm

Networking Break

2:10pm

Intersection of Brands, Sports, and Culture

Erick Dickens, CEO, Kadenwood Brands

Kim Wilson, SVP Marketing, SiriusXM

2:35pm

Equity in Sports Marketing Budgets

April Siler, Founder & CEO, Rêveuse Champagne

3:05pm

Desert Smash Sponsor Panel

Graeme Davis, President, Baha Mar Resort

Dana Spaulding Founder/CEO, Wander + Ivy

Moderated by: Narin Brooks, Senior Account Executive, Quantcast

3:05pm

Break

3:45pm

Pickleball Talk + Clinic

Sam Querrey, Pro Pickleball Player (former professional tennis player)

Moderated by: Ryan Macaulay, SVP & Co-Head Sports & Entertainment, Brand Innovators