The Sports and Society Initiative will join with Ohio State Athletics creative team and College Creatives Collective to present the second CREATIVE CON conference to bring together students and professionals in the college athletic space to explore skills and careers in graphic design, videography, photography and social media.
The event will be organized in conjunction with Ohio State Athletics and Director of Creative Services Andy DeVito. Space is limited--register today!
Registration is FREE (meals included).
Creative Con brings together students and professionals in the college athletic space to learn skills from the creatives who know them best, including renowned experts in graphic design, videography, photography and social media. The day-long conference will feature instructional sessions, hands-on training, career readiness, exclusive behind-the-scenes facility and studio experiences and more.
Our all-day conference will feature three tracks, and all attendees will cycle through each module with a cohort:
Inspiration Module: Photo & video creative shoots
Photo shoots: How to do it?
Communication with staff/team
Technical side
Video built into photo shoots.
Concepts
Editing
Organizing
Internal communication (Slack)
Working with athletes
Engagement Module: Brand building (team/organization)
Discovery
Research methods
Mood boards
Campaign concepts
Key art
Assets for brand building
Case studies
NIL
Copyright/trademark
Fan engagement
Efficiency Module: What’s next in social media, tech and ideation
Power of mobile
Real-time content posting
Vertical 9:16 posting
Tools, implications and outcomes
Workflow (CreativeCloud)
Execution/outcomes
Schedule (breakfast, lunch and snacks are included):
Continental breakfast: 8:30-9:15 a.m.
Intro and Keynote: 9:15-9:45 a.m. "Why creatives matter so much in sports"
Session 1: 10-11:20 a.m.
LUNCH (visit Schottenstein basketball trophies, uniforms, shoes): 11:30 a.m.-12:30 p.m.
Session 2: 12:30-1:50 p.m.
Session 3: 2-3:20 p.m.
Contest: Develop game-day materials (TOGETHER) 3:30-4:30 p.m.
Networking: 4:30-5 p.m.
Trainers include:
Clay Bollinger, West Virginia University Athletics
Kristen Coldsnow, West Virginia University Athletics
Andy DeVito, Ohio State Athletics director of creative and branding
Cory Favor, Orange Barrel Media
Bri Gazmarian, Ohio State athletics social
Joe Gemma, Ohio State basketball designer/photographer/social
Kevin Griffin, associate vice president, brand engagement services & partnerships
Bradley Jack, Bradley Jack Designs
Carter Kennedy, Slate
Danny Kraft, Ohio State Athletics student designer
Ben Major, Ohio State men's basketball
Ethan Miller, Ohio State football, assistant director, creative media
Kirsten Nagel, Adobe
Alex Penrose, Ohio State Athletics director, Video and Photography
Sammy Silverman, SammySilv., Inc.
Katie Tsukamoto, Columbus Blue Jackets manager of digital media and content strategy
Creative Con '23 will be held at the Fawcett Center with FREE parking. To register visit: https://go.osu.edu/creativecon23