Recent years have seen three important changes to the legal landscape of college sports. First, new state laws have allowed college athletes, for the first time, to earn money by endorsing products. Second, the Supreme Court’s unanimous decision in NCAA v. Alston overturned longstanding limits college athletes’ in-kind educational benefits. Third, there has been emerging support from the General Counsel at the National Labor Relations Board to recognize certain college athletes as employees. This talk will discuss each of three important changes to the legal landscape of college sports, and it will explain how each of these changes supports societal goals of both social justice and free markets.