The biggest constant in sports marketing is change. Recent trends in college and pro sports—from the rise of NIL (name, image, and likeness) and conference realignment to the transfer portal and the entrance of private equity to the explosive growth of women’s sports—have created an entirely new playbook for marketers. But that doesn’t mean throwing out the old ways completely.

Agenda:

Session 1 | 1:05 - 1:35 PM ET

New Branding Strategies in Sports

Exploring successful branding strategies including storytelling, visual identity, and fan engagement initiatives and how they have evolved hyper-recently, along with examples of successful brand storytelling.

Session 2 | 1:35 - 2:05 PM ET

Getting Fans on Your Side

Discussing the latest and greatest ways to use digital marketing, social media, and content creation to engage your fans and build strong communities around sports brands, especially how to navigate changes in fan behaviors and social media usage trends.

Session 3 | 2:05 - 2:35 PM ET

Global Reach in Sports Marketing

This discussion will analyze how brands are connecting with the global sports community through strategic partnerships, on-site activations, and media rights partnerships.