Last year, a patchwork of states started passing laws mandating that college athletes were allowed to profit off their images. After asking Congress to pass a uniform set of rules (it didn’t), the NCAA threw up its hands and said that starting July 1, 2021, all athletes could benefit financially from their name, image and likeness.

The online seminar will include an introduction into the model of Name, Image and Likeness (NIL). Attendees will be introduced to concepts involving how to build a brand and ultimately monetize opportunities. This will include an Instagram analysis of a current collegiate athlete to provide participants guidance about how to approach brands to secure deals.

Critical points that are important to implementing the NIL model will be covered, including:

• Why athletes must build their personal brand

• Your messaging, your story, and your values

• Followers + Engagement = Everything you Need

• How to use and leverage social media platforms