5430 Alliance Collaborates with Crocs to Launch Limited-Edition Black & Gold Clogs
A Portion of Proceeds to Benefit 5430 Alliance and NIL Opportunities for Buff Athletes.
Boulder, CO (November 25, 2024) – 5430 Alliance, the official NIL Collective for CU Athletics, has teamed up with Crocs to release a limited-edition collection of custom black and gold Crocs. This exclusive footwear is designed for Buffs fans, offering a stylish way to show their school spirit while supporting student-athletes through 5430 Alliance's NIL initiatives. For a limited time, 15% of all proceeds from the sale of these custom Crocs will directly benefit 5430 Alliance, helping to expand and enhance NIL opportunities for student-athletes at CU.
“We’re thrilled to be able to collaborate with Crocs on this unique offering,” said Natalie Sharp, Executive Director of 5430 Alliance. “This initiative supports our mission to empower CU student-athletes in the dynamic NIL landscape, creates innovative opportunities for athletes to connect with top brands, and offers Buffs fans a tangible way to engage with NIL and directly support our student-athletes."
Ordering Details:
Limited-Time Pre-Order: The custom black and gold Crocs will be available for a limited period, with pre-orders open for 15 days only. Fans must place their orders by November 30th to secure their pair.
Support CU Athletics: A portion of the proceeds from every sale will go directly to 5430 Alliance, helping to enhance NIL opportunities for CU Boulder’s student-athletes.
The campaign is spotlighted by three Buffs Football student-athletes—Dallan Hayden, Drelon Miller, and Nikhai Hill-Green—who are featured in promotional content showcasing the custom Crocs. Each athlete received a pair of the exclusive Crocs as part of the collaboration.
Fans are encouraged to act quickly, as quantities are limited. The custom Crocs can be purchased via the campaign storefront at https://storefronts.crocs.com/5430AllianceFB/shop/product-detail/1002096. Follow 5430 Alliance and participating athletes on social media for behind-the-scenes content and exclusive updates.
This collaboration with Crocs is the latest in a series of innovative initiatives by 5430 Alliance to build meaningful NIL opportunities for CU Boulder student-athletes, making a lasting impact on their collegiate experience and future success.
For more information about the campaign or 5430 Alliance, please visit www.5430alliance.com or contact Natalie Sharp at natalie@5430alliance.com.
ABOUT 5430 ALLIANCE
5430 Alliance is the premiere Name, Image, and Likeness (NIL) collective supporting 350-plus student-athletes at the University of Colorado. Supporters, fans, and alumni who support 5430 Alliance are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. 5430 Alliance is powered by parent company Blueprint Sports. For more information about NIL partnerships with Buffs student-athletes, visit http://5430alliance.com/or follow @5430Alliance on Instagram, X, Facebook, and Linkedin, or email info@5430alliance.com.
