Alliance 412 Collective Chooses Basepath as its Exclusive NIL Operations Software for Membership Management
Alliance 412 supports University of Pittsburgh student-athlete NIL efforts
Pittsburgh, Pennsylvania (August 2023) - Basepath, the leading NIL operations software company for collectives, universities, and student-athletes has been chosen as the exclusive NIL operations platform specializing in membership management for Alliance 412, a collective supporting University of Pittsburgh's student-athletes. By leveraging Basepath's technology, Alliance 412 can streamline membership subscriptions, merchandising and monetization opportunities for its student athletes.
"After carefully considering the NIL operations platforms available in the space, Basepath offered the most extensive membership management features tailored to the needs of our collective," said Alliance 412 Chief Operating Officer Jeff Goldberg. "Basepath’s tools give our stakeholders everything we need to successfully run Alliance 412’s fan memberships, ultimately enhancing our student-athletes’ experience with the NIL opportunities and resources we provide."
Pitt alumnus and CEO of Well Hive, Chris Bickell founded Alliance 412 with a commitment to uplifting University of Pittsburgh student-athletes. The collective’s mission revolves around establishing and monetizing the personal brands of Pitt student-athletes, fostering loyalty for Pitt teams and enabling the individuals to fully leverage their skills and marketability.
Through Basepath’s integrations, Alliance 412 can automate services for members. SquadLocker provides an opportunity to gift custom team-branded apparel to their highest tier members. Mailchimp assists with the design and execution of email marketing campaigns for members. Sendgrid adds the capability of sending automated emails and Twillo enables text messaging automation.
“Alliance 412 membership subscriptions and contributions are a driving force for Pitt student-athletes who need the support as they navigate the challenging new college athletics environment,” said Basepath Co-Founder and CEO Thomas Thomas Jr. “Basepath is excited to work with Alliance 412 in giving student-athletes the support and resources necessary for a bright and promising future in NIL.”
Alliance 412 and Basepath's visions are aligned as the two organizations aim to elevate the visibility and influence of Pitt’s student-athletes, paving the way for personal growth, professional development, and long-term success both on and off the field.
Although Basepath solely provides membership management to Alliance 412, the software also offers operational technology for assigning tasks to athletes, sending payments to athletes, analyzing all of their activity on a dashboard, inviting sponsors to assign tasks and pay athletes, automated contracts through a DocuSign integration, university compliance and a wallet app for student-athletes to consolidates their NIL deals, income, tax estimations and financial support.
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About Alliance 412
Alliance 412 is an independent LLC established to strengthen the University of Pittsburgh’s reputation as a top destination for elite athletes by providing innovative Name, Image, and Likeness opportunities to current and future stars of the program. The collective's focus on facilitating valuable relationships, providing strategic marketing and communications services, and empowering student-athletes with essential life skills showcases its commitment to driving positive change and preparing the next generation of leaders. To learn more about Alliance 412 and its mission, visit www.alliance412.com.
About Basepath
Basepath is the leading provider of NIL operations software for collectives, universities, agents and student-athletes. On the mobile app, Basepath Wallet helps athletes manage their NIL finances, employment income, and university grants. Collectives supported by Basepath include University of South Carolina Collective Garnet Trust, University of Louisville 502Circle Collective and Foundation, University of Minnesota Collective Dinkytown, FAU Paradise Collective and Iowa State We Will Collective. For more information about Basepath, visit www.basepath.com or its social media pages on Instagram, LinkedIn, Twitter and Facebook.
Media Contact
Zoe Haugen
Basepath Director of Marketing
954-804-9710
