BASE Sports Group and Collegiate Sports Management Group Forge Strategic Alignment to Extend Reach to Youth and Amateur Sports
STAMFORD, CT (June 20, 2024) – BASE Sports Group (BASE), a leading sports management agency in youth sports, and Collegiate Sports Management Group (CSMG), an integrated sports and entertainment media company focused on esports and traditional sports, proudly announce their strategic alignment aimed at revolutionizing sponsorships in youth and amateur sports.
This partnership brings together the expertise and resources of two industry leaders. The shared goal is to enhance opportunities for athletes while optimizing partnerships with national, regional, and local businesses to promote sports programs.
As part of this collaboration, BASE will leverage its extensive network and experience in youth sports representation to provide comprehensive support to CSMG's successful track record of media rights, licensing, and sponsorship sales in the collegiate and esports industries. This alignment aims to secure broader exposure and revenue opportunities.
Mark Dvoroznak, CEO (BASE Sports Group): “This strategic alignment represents a significant milestone for BASE Sports Group. We look forward to collaborating with CSMG to drive meaningful impact and deliver exceptional value to our clients.”
Michael Schreck, Co-Founder and Chief Executive Officer (CSMG): “Expanding CSMG's offerings to include youth sports marks a pivotal moment in our mission to support athletes at every stage of their development. By extending our reach from elementary and middle schools through high school and into college, we are creating a comprehensive ecosystem that nurtures talent, fosters growth, and provides continuous opportunities for young athletes. This alignment with BASE Sports Group not only broadens our impact but also enhances our ability to deliver unparalleled value to our partners.”
The partnership between BASE Sports Group and Collegiate Sports Management Group signifies a transformative step forward in sponsorship development and sports media management, setting the stage for a new era of innovation, collaboration, and success.
About BASE Sports Group
BASE Sports Group is a leading sports marketing and media company that enables brands to engage with youth sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
About Collegiate Sports Management Group
CSMG is an integrated sports and entertainment media company focused on esports and traditional sports. As an experienced, trusted, results-driven team, we focus on our business verticals - CSMG and ESPORTSU - which are rooted in intellectual property rights management, acquisition, and development through media rights, Name, Image, and Likeness (NIL), valuation services, licensing, and sponsorship sales. We also offer expertise in developing communities through brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.
For more information, visit BASE Sports Group and Collegiate Sports Management Group.
