Basepath Announces Strategic Partnership with Athletiverse
Basepath users now have access to Athletiverse's content and branding services
Grand Rapids, Michigan (October 2023) — Basepath, the leading provider of Name, Image, and Likeness (NIL) operations software for collectives, universities and student athletes, is proud to announce a strategic partnership with Athletiverse, a dominant force in the sports content landscape. This innovative collaboration brings together Basepath's operational excellence and Athletiverse's content expertise, ushering in a new era of possibilities for NIL collectives and athletic departments.
With a shared commitment to empowering student-athletes and maximizing the potential of NIL opportunities, Basepath and Athletiverse are uniquely poised to assist athletes with their NIL opportunities. The agency's primary mission is to facilitate the growth and monetization of athlete and sports enterprise brands. Today, Athletiverse boasts a staggering reach of over 250 million fans each month and specializes in distribution and creative content services, including content creation, account management, social monetization, graphic special effects, and project consulting.This immense reach provides a platform for large-scale brand campaigns and activation strategies that will revolutionize how collectives approach content and revenue generation.
The partnership between Basepath and Athletiverse is set to revolutionize the way colleges and athletes approach NIL in college sports. By uniting their expertise and dedication to providing maximum value to institutions and athletes, they are well-positioned to lead the charge in supporting athletes with their branding and monetization endeavors. This partnership will deliver behind-the-scenes capabilities and consumer-facing connections, empowering colleges and collectives to compete effectively in the world of NIL.
In addition to supporting collectives, Athletiverse extends its white-labeled creative support and social growth strategies to brands looking to navigate the evolving landscape of college sports marketing. As the NIL ecosystem continues to evolve, this partnership ensures that Basepath's collectives have a competitive edge in attracting sponsors and forging successful partnerships.
Basepath's dedication to streamlining the intricacies of NIL agreements harmonizes perfectly with Athletiverse's mission to instigate significant transformations in the landscape of college sports content. Together, they will enable student-athletes to efficiently manage their NIL rights while creating compelling content that enhances their visibility and monetization opportunities.
"Basepath is thrilled to partner with Athletiverse. This collaboration enhances our collective's capabilities and offers a holistic solution to navigate the ever-changing NIL landscape," said Co-Founder and CEO of Basepath Thomas Thomas Jr. "With Athletiverse's expertise in content creation and social engagement, we are confident that our collectives will thrive in this dynamic environment."
For Athletiverse, this partnership signifies a commitment to expanding the horizons of content creation and distribution in the world of college sports.
“At Athletiverse, our mission is to seamlessly merge ROI and captivating content for our clients. In partnership with Basepath, we are dedicated to providing a comprehensive solution that empowers NIL entities and institutions to excel in the NIL landscape while enhancing their appeal to both existing and prospective student-athletes,” said Athletiverse Founder Dominyck Bullard.
Bullard continued, “our commitment extends to offering fans and donors unparalleled visual insight into these programs. Together, we aim to revolutionize college sports by fostering sustainable growth, elevating the student-athlete experience, and engaging fans like never before."
About Athletiverse
Athletiverse is the brainchild of Dominyck Bullard, an ex-college baseball player. Born from Bullard's expertise in managing influential niche sports accounts, Athletiverse is a dynamic and forward-thinking creative sports agency. Their primary mission is to empower athletes, sports enterprises, and universities to unlock the full potential of their brands, reaching a global audience with our remarkable monthly reach of over 250 million fans. Specializing in distribution and creative content services, we offer content creation, account management, social monetization, graphic special effects, and project consulting. Athletiverse's fusion of creativity and digital prowess makes them a central player in the ever-evolving world of sports branding and content creation. Learn more on their website, athletiverse.io
About Basepath
Basepath is the leading provider of NIL operations software for collectives, universities, agents and student-athletes. On the mobile app, Basepath Wallet helps athletes manage their NIL finances, employment income, and university grants. Collectives supported by Basepath include University of Louisville 502Circle Collective and Foundation, University of Minnesota Collective Dinkytown, Florida State University Rising Spear Collective and Iowa State We Will Collective. For more information about Basepath, visit www.basepath.com or its social media pages on Instagram, LinkedIn, Twitter and Facebook.
Media Contact
Zoe Haugen
Basepath Director of Marketing
954-804-9710
