Blaupunkt eBikes USA Partners with The Brandr Group to Launch Collegiate NIL Student-Athlete Program
Charlotte, NC – Blaupunkt eBikes USA, the leading provider of lightweight foldable Class 2 electric bikes, has announced an exciting new partnership with The Brandr Group to launch a pioneering Name, Image, and Likeness (NIL) student-athlete program. The initiative will manage and expand Blaupunkt’s collegiate eBike product line, featuring officially licensed collegiate logos.
This makes Blaupunkt the first and only eBike provider to proudly display college marks, offering students, faculty, alumni, and fans an innovative and sustainable way to show their school spirit.
Blaupunkt’s foldable eBikes are celebrated for their German-engineered quality, portability, and ease of use. Designed with college communities in mind, these eBikes are the lightest in their class, making them ideal for navigating campus life. With their compact design, the eBikes can be stored effortlessly in dorm rooms, apartments, or vehicles. The ability to ride a state-of-the-art electric bike showcasing your school’s emblem adds a unique touch, uniting convenience with pride.
“We’re thrilled to partner with The Brandr Group, leveraging their extensive experience in collegiate licensing and NIL programs,” said Blaupunkt eBikes USA President Brian Tedesco. “This initiative allows us to not only expand the reach of our collegiate eBike line but also provide student-athletes with opportunities to promote their schools while embracing sustainable transportation. We look forward to working closely with The Brandr Group to bring this vision to life.”
The Brandr Group, a leader in brand management and collegiate licensing, will oversee the NIL program and athlete collaborations. This groundbreaking initiative enables student-athletes to promote Blaupunkt eBikes on campus, social media, and at local events, amplifying the connection between collegiate pride and cutting-edge green technology.
Blaupunkt features eBikes affiliated with several prominent schools, including Alabama, Arizona State, Auburn, Clemson, Florida, Georgia Tech, Liberty, Louisville, Michigan, Michigan State, North Carolina, North Carolina State, Ohio State, Oklahoma, Penn State, Purdue, South Carolina, Tennessee, Texas, Wisconsin and Vanderbilt.
“This program represents the future of how school consumer product licensees will work with star student-athletes to create awareness and consideration for officially licensed products.” said TBG’s Chris Marciani, Brand and Marketing Partnerships. “Brand partners that create endorsement opportunities for student-athletes are seeing sales results and I anticipate the same will happen for Blaupunkt’s comprehensive campaign.”
Blaupunkt collegiate eBikes combine sleek design with a powerful Class 2 motor, offering pedal-assist and throttle modes for a seamless ride. The bikes come equipped with premium features such as foldable frames, long-lasting batteries, and an optional built-in Blaupunkt Bluetooth speaker for an unmatched riding experience.
A brand management, marketing and licensing agency, TBG manages and administers NIL group licensing programs for schools and universities, as well as develops licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
For more information about Blaupunkt’s collegiate eBikes and the new NIL program, please visit www.blue.bike.
About Blaupunkt eBikes USA
Blaupunkt eBikes USA is a division of the globally recognized Blaupunkt brand, synonymous with German-engineered innovation and quality. Known for creating premium car audio and now foldable electric bikes, Blaupunkt eBikes deliver the perfect blend of performance, portability, and style.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to more than 90 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
