Charleston-Based Bold South Strategies Announces Launch of Sports Marketing and NIL Athlete-Representation Agency
New agency signs 6 student-athletes across South Carolina
CHARLESTON, SC (August 30, 2023) – Bold South Strategies, a leading public relations, marketing and political communications firm based in Charleston, SC, is excited to announce the expansion of its services into the world of sports with the launch of Bold South Sports, a full-service sports marketing and NIL athlete representation agency.
Bold South Sports stands at the intersection of brands and student-athletes, crafting tailored marketing strategies to amplify each side’s reach and impact. Bold South Sports’ licensed agents will work directly with student-athletes, ensuring they are well-positioned to secure the best NIL deals and elevate their personal brands.
Leading Bold South Sports as CEO is Tyler Jones, a longtime PR executive who is best known for his background in political campaigns across the state. Jones received his Athlete-Agent license by the state of South Carolina in May of 2023 and has been working towards this venture for nearly a year.
"NIL is a game-changer for student-athletes. It's fertile ground, full of opportunities but also challenges,” said Bold South Sports Founder & CEO Tyler Jones. “We’ve been in the trenches of politics and marketing for over 15 years, and we know how to equip these players with the tools they need to boost their brand and help them make the most of every shot they get. We're here to help them win, on and off the field."
Adding further depth to the team, Bold South Sports is pleased to welcome John Cassibry as Vice President of Marketing. A graduate of the University of South Carolina and a seasoned PR professional, Cassibry brings a wealth of experience to the table. Most recently served as a Director at NP Strategy in Charleston, where he developed PR campaigns for Fortune 500 companies, non-profits, and major events.
Bold South Sports is proud to announce its initial athlete signings, demonstrating the rapid momentum the agency is gaining. The initial roster boasts a mix of talent including:
Tyler Huff, the senior starting quarterback for Furman University's football team.
Adrian Anderson, the sophomore golfer from College of Charleston's Women's Golf Team, First-Team all-CAA as a freshman and recently qualified and participated in the 2023 US Women’s Amateur Tournament in California.
Brynn Whitehair, a Charleston native and powerhouse junior outside hitter for the College of Charleston Women's Volleyball team.
Maiya Parrous, a senior midfielder for College of Charleston's Women's Soccer and a Fayetteville, NC native.
Adaora Onwumelu, a senior forward for College of Charleston Women's Basketball, transferred to CofC from Auburn.
Titus Sandy Jr, a senior soccer player for Clemson and a member of the 2021 National Championship team.
For further details, media inquiries, or interview requests, please contact Tyler Jones at 252-675-7606 or tyler@boldsouthsports.com.
About Bold South Sports:
Bold South Sports is a sports marketing and athlete-representation agency focused on the Name, Image, and Likeness (NIL) sector. Beyond athlete representation, we collaborate with brands aiming to incorporate NIL into their marketing strategies. As the world of collegiate sports evolves, student-athletes now have a genuine opportunity for compensation. Navigating this terrain can be challenging, and that's where we come in, providing the expertise needed to enhance their collegiate journey.
About Bold South Strategies:
Bold South Strategies is a leading public relations, strategic communications, fundraising, and political consulting firm based in Charleston, South Carolina. Founded in 2016 as SPEAK Strategic Public Affairs, Bold South Strategies has been at the forefront of some of the most important PR battles and political campaigns in the country.
