Bueckers, Jeanty Highlight Record-Breaking NIL Store Black Friday Weekend
CHICAGO (Dec. 5, 2024) -- UConn women’s basketball superstar Paige Bueckers and Boise State football Heisman hopeful Ashton Jeanty led a record-breaking Black Friday/Cyber Monday (BFCM) weekend for athlete payouts at the NIL Store.
The NIL Store’s more than 18,000 athletes across 90+ schools earned record royalties across the entirety of BFCM weekend (Nov. 28 - Dec. 2).
Bueckers was the top-earning athlete of the weekend overall (male or female), while Jeanty was the top-earning male athlete. Duke’s Cooper Flagg was the highest-earning men’s basketball player.
Elsewhere, Purdue was the top-selling school of the weekend and Purdue men’s basketball was the top-selling program. Kameron Jones’ Marquette Retro Gold Jersey was the top-selling product, while Bueckers sold four of the top-10 products.
See below for the NIL Store’s full BFCM report:
Top-10 Male Athlete Earners:
Top-10 Female Athlete Earners:
Paige Bueckers - UConn Women’s Basketball (**top-earning athlete overall)
Top-10 Selling Schools
Top-10 Selling Programs
Top-10 Selling Products
Top-5 Selling Sports
Men’s Basketball
Football
Women’s Basketball
Baseball
Softball
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
