CSMG Brokers NIL Deal Between Villanova Football Players and Reveal Suits
Reveal Suits enters NIL sponsorship agreement with Villanova Wildcats Football athletes and will also supply them with customized suits
STAMFORD, CT (May 24, 2022) - Collegiate Sports Management Group (“CSMG”), an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy, has brokered a Name, Image, and Likeness (“NIL”) partnership between the Villanova University Football team and high-end custom suits and blazers provider Reveal Suits. The financial terms of the deal were not disclosed.
The deal enables Reveal Suits to partner with five collegiate student-athletes on the Villanova Wildcats men’s football team: TD Ayo-Durojaiye, Dez Boykin, Ricky Ortega, Jaaron Hayek, and Josh Slay. As a part of the deal, Reveal Suits will also be providing the student-athletes with customized suits to feature on their social media platforms throughout the 2022 football season. CSMG will manage all scheduling and NIL activities with the student-athletes, co-creation of NIL social media assets, and run other promotions as a part of the deal.
Reveal Suits, a minority and veteran-owned business, provides upscale, signature branded merchandise to business professionals, fraternities, sororities, and sports organizations. The brand’s owner and CEO Carlton Dixon is a former athlete, coach, and athletic director who has made it his life's work to inspire young men and women to achieve their goals.
“At Reveal, we are about passion meeting fashion, and with our customization options, we’re able to give players, alumni and fans the style in whatever colors they bleed. We want our suits and blazers to mean something a little different for men and women in the Wildcats family,” said Dixon at Reveal Suits. “I am confident in the CSMG team to optimize this opportunity with the Villanova football players and ensure they all have a positive experience with Reveal Suits.”
“We’ve been working with Carlton since 2019 building trust and understanding his business. This is another example of how CSMG brings managed solutions to the table for our partners,” said Jim Connelly, Chief Revenue Officer for CSMG. “We are focused on expanding our NIL expertise to deliver measurable, multi-faceted value that is driving revenue and maximizing exposure for student-athletes.”
CSMG represents more than 1000+ conferences, universities, and colleges and has been heavily focused on NIL deals over the course of the last year. Most recently, CSMG and The BrandR Group - a brand management agency specializing in group licensing and sponsorship rights in the collegiate marketplace - announced a landmark strategic partnership focused on combining personnel resources and university network connections for mutual benefit, as well as the development of seamless turnkey solutions that work at a conference level. LSU kicker Cade York signed a NIL deal with Velveeta brokered by CSMG.
About CSMG
CSMG is an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy. We are an experienced, trusted results-driven team with a lens on what’s next. The focus of our business verticals - CSMG and ESPORTSU - is rooted in intellectual property rights management, acquisition, and development through media rights, Name, Image, and Likeness (NIL), valuation services, licensing, and sponsorship sales. We offer expertise in developing communities through brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.
About Reveal Suits
Grand Prairie, TX-based Reveal Suits designs signature-branded / officially-licensed custom suits and blazers to collegiate programs, sports organizations, business professionals, fraternities, sororities, and a host of clientele who desire to stand out amongst their peers. Reveal Suits was founded on June 1, 2018, by CEO Carlton Dixon, a former men's basketball player of the University of Texas. For more information, visit www.revealsuits.com.
About Villanova University
Since 1842, Villanova University’s Augustinian Catholic intellectual tradition has been the cornerstone of an academic community in which students learn to think critically, act compassionately, and succeed while serving others. There are more than 10,000 undergraduate, graduate, and law students in the University's six colleges—the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the M. Louise Fitzpatrick College of Nursing, the College of Professional Studies and the Villanova University Charles Widger School of Law. Ranked among the nation’s top universities, Villanova supports its students’ intellectual growth and prepares them to become ethical leaders who create positive change everywhere life takes them. For more, visit www.villanova.edu.
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