Dick’s Sporting Goods Top NIL Athlete Partnerships
(April 23rd, 2025) - Dick’s Sporting Goods continues to build a powerful presence in the NIL space by aligning with a wide range of standout college athletes across multiple sports. From track stars and football playmakers to rising basketball talents and Olympic-level gymnasts, these partnerships reflect the brand’s commitment to supporting athletic excellence and personal expression at every level. This spotlight highlights Dick’s top NIL athlete collaborations to date — a group that not only brings talent and visibility but also captures the dynamic and inspiring nature of today’s college sports landscape.
Athlete(s): Riley Ammenhauser
School(s): Michigan
Sport: Women’s Track & Field
Athlete(s): Courtney Anthonies
School(s): Southern Illinois University Edwardsville
Sport: Women’s Track & Field
Athlete(s): Kam Arnold
School(s): Boston College
Sport: Football
Athlete(s): Madison Booker
School(s): Texas
Sport: Women’s Basketball
Athlete(s): Gianna Bullock
School(s): Oregon
Sport: Women’s Track & Field
Athlete(s): Jordan Chiles
School(s): UCLA
Sport: Women’s Gymnastics
Athlete(s): L.J Cryer
School(s): Houston/Baylor
Sport: Men’s Basketball
Athlete(s): Jaxson Dart
School(s): Ole Miss/USC
Sport: Football
Athlete(s): Caden Davis
School(s): Ohio State
Sport: Football
Athlete(s): Olivia Dickson
School(s): Glenville State University
Sport: Women’s Golf
Athlete(s): Quinn Ewers
School(s): Texas/Ohio State
Sport: Football
Athlete(s): Rori Harmon
School(s): Texas
Sport: Women’s Basketball
Athlete(s): Nya Harrison
School(s): Stanford
Sport: Women’s Soccer
Athlete(s): Finn Hogan
School(s): Bowling Green/Central Michigan
Sport: Football
Athlete(s): Jeremy Roach
School(s): Baylor/Duke
Sport: Men’s Basketball
Athlete(s): Reese Sanders
School(s): Notre Dame
Sport: Women’s Track & Field
Athlete(s): Colin Simmons
School(s): Texas
Sport: Football
Athlete(s): Hailey Van Lith
School(s): TCU/LSU/Louisville
Sport: Women’s Basketball
Athlete(s): D.J. Wagner
School(s): Arkansas/Kentucky
Sport: Men’s Basketball
Athlete(s): Zakai Zeigler
School(s): Tennessee
Sport: Men’s Basketball
With a growing portfolio of student-athlete collaborations, Dick’s Sporting Goods is emerging as a leader in the NIL era. By investing in a cross-section of sports and schools, the brand reinforces its role as a trusted supporter of the next generation. These partnerships aren’t just about performance gear — they’re about performance potential, and Dick’s is helping athletes unlock it.
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