FEB. 2025 REPORT: Women’s Basketball NIL Store Sales Surge By 126% YOY

CHICAGO (March 11, 2025) -- Women’s basketball apparel sales at the NIL Store surged by 126% year over year for the month of February, led by UConn superstar Paige Bueckers, who was the highest-earning athlete - male or female - for the month.

The UConn women’s basketball team was the highest-earning program overall, while Azzi Fudd, Sarah Strong and KK Arnold were the second, third and fifth highest-earning female athletes.

Duke’s Cooper Flagg was the highest-earning male athlete in the month of February, while the Duke men’s basketball program was the second-highest earning program behind only UConn women’s basketball.

The complete February report is listed below.

February’s Top-Selling Schools:

1. UConn

2. Duke

3. Michigan State

4. St. John’s

5. UCLA

6. Purdue

7. Illinois

8. Louisville

9. Marquette

10. LSU

February’s Top-Selling Programs

1. UConn Women’s Basketball

2. Duke Men’s Basketball

3. Illinois Men’s Basketball

4. Purdue Men’s Basketball

5. St. John’s Men’s Basketball

6. Michigan State Men’s Basketball

7. UCLA Women’s Basketball

8. Illinois State Men’s Basketball

9. Marquette Men’s Basketball

10. LSU Women’s Basketball

February’s Top-Earning Male Athletes

1. Cooper Flagg - Duke Men’s Basketball

2. Tre Holloman - Michigan State Men’s Basketball

3. Braden Smith - Purdue Men’s Basketball

4. Liam McNeeley - UConn Men’s Basketball

5. Red Savage - Michigan State Men’s Ice Hockey

6. Kam Jones - Marquette Men’s Basketball

7. Johnny Kinziger - Illinois State Men’s Basketball

8. Chucky Hepburn - Louisville Men’s Basketball

9. Kasparas Jakucionis - Illinois Men’s Basketball

10. Stevie Mitchell - Marquette Men’s Basketball

February’s Top-Earning Female Athletes

1. Paige Bueckers - UConn Women’s Basketball

2. Azzi Fudd - UConn Women’s Basketball

3. Sarah Strong - UConn Women’s Basketball

4. Flau’jae Johnson - LSU Women’s Basketball

5. KK Arnold - UConn Women’s Basketball

6. Lucy Olsen - Iowa Women’s Basketball

7. Hannah Stuelke - Iowa Women’s Basketball

8. Amiah Hargrove - Nebraska Women’s Basketball

9. Thessa Malau’ulu - Duke Softball

10. Gabriela Jaquez - UCLA Women’s Basketball

February’s Top-Selling Sports

1. Men’s Basketball

2. Women’s Basketball

3. Baseball

4. Softball

5. Football

February’s Top-Selling Products

1. UConn - Paige Bueckers Purple Jersey

2. Michigan State - Red Savage Hockey Jersey

3. UConn - Women’s Basketball 24-25 Pepper Team Tee

4. UConn - Azzi Fudd White/Purple Jersey

5. Illinois State - Johnny Kinziger “Victory Runs Red” Tee

6. UConn - Women’s Basketball 24-25 Black team Tee

7. UConn - Azzi Fudd “People’s Princess” Tee

8. Michigan State - Trejuan Holloman 90s Black Tee

9. St. John’s - MBB Big East Regular Season Champions Tee

10. TCU - Women’s Basketball 24-25 Pepper Team Tee

ABOUT CAMPUS INK AND THE NIL STORE

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.

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