A Look at Gatorade’s Top NIL Deals
(Feb. 4th, 2025) - Gatorade has long been a staple in the world of sports, fueling some of the biggest names across all levels of competition. With the rise of Name, Image, and Likeness (NIL) deals, the brand has strategically partnered with some of the most talented and marketable student-athletes in the country. From basketball phenoms to football standouts, these athletes have not only secured major endorsement deals but have also expanded their personal brands through their association with Gatorade. Let’s take a closer look at some of the top NIL deals Gatorade has made with rising stars in college athletics.
Athlete: Paige Bueckers
School(s): UConn
Sport: Women’s Basketball
Athlete: Caitlin Clark
School(s): Iowa
Sport: Women’s Basketball
Athlete: Cooper Flagg
School(s): Duke
Sport: Men’s Basketball
Athlete: DJ Lagway
School(s): Florida
Sport: Football
Athlete: Shedeur Sanders
School(s): Jackson State, Colorado
Sport: Football
Athlete: Nick Singleton
School(s): Penn State
Sport: Football
Athlete: JuJu Watkins
School(s): USC
Sport: Women’s Basketball
As NIL opportunities continue to reshape the landscape of college sports, Gatorade remains at the forefront by investing in elite student-athletes who embody excellence both on and off the field. These partnerships highlight the growing influence of young athletes in the world of marketing and branding, proving that their impact extends far beyond the game. With Gatorade setting the standard, it’s clear that NIL deals are not just a trend but a fundamental shift in how brands and athletes collaborate for mutual success.