Georgia Football Star Arian Smith Teams Up with Innovative Cleat Company Caddix Cleats to Revolutionize Athlete Performance
ATHENS, GA, March 7, 2024 – In a groundbreaking collaboration, Georgia football WR Arian Smith is set to partner with new cutting-edge company, Caddix, whose cleats are designed to reduce the rotational force responsible for injury.
Caddix takes a bold step towards player safety by introducing SmartStuds™, a revolutionary technology designed to significantly reduce the risk of non-contact ACL, MCL and ankle injuries. These innovative studs flex and twist under pressure, effectively mitigating the torque that can lead to season-ending injuries, all while maintaining necessary traction for performance. This partnership with Arian Smith, a standout wide receiver for the Georgia Bulldogs, aims to showcase the fusion of sports excellence and technological innovation.
Caddix offers a range of options for athletes, including men's low and mid football cleats, as well as women's soccer cleats. The company is currently running a pre-sale, allowing athletes to secure their pair ahead of the mid-summer 2024 arrival.
Arian Smith, known for his speed and agility on the football field, will be promoting Caddix Cleats through his Instagram account, [@arian_smith.10]. Caddix’s commitment to athlete well-being and performance aligns seamlessly with Arian Smith's values, making this collaboration a perfect match.
"We are thrilled to welcome Arian Smith to the Caddix family. His ability to display consistent high-level performances, combined with his historically successful collegiate career, makes him the perfect ambassador for our cleats," said Jack Rasmussen, Founder & CEO at Caddix Cleats.
The collaboration between Arian Smith and Caddix Cleats is facilitated by Gaines Group Activations, a leader in connecting athletes with innovative brands. Cannon Gaines, CEO of Gaines Group Activations, expressed enthusiasm for the partnership, stating, “Arian's injury history is the backdrop to our collaboration with Caddix Cleats, emphasizing the seamless fit between his needs and Caddix Cleats’ commitment to providing that through innovative footwear.”
Fans are invited to follow along as the partnership is set to be promoted on social media.
● Arian Smith (Instagram: @arian_smith.10)
● Caddix Cleats (Instagram: @caddixcleats)
● Gaines Group Activations (Instagram:@gainesgroup)
As Arian Smith laces up in his Caddix Cleats, the world anticipates the strides they will make together on and off the field, marking history in cleated footwear.
