Happy Valley United Inks Partnership with Hidden Still Spirits for Blue & White Bourbon
A portion of sales benefits Penn State student-athletes' NIL.
UNIVERSITY PARK, PA (May 21st, 2024) — Happy Valley United, the NIL collective serving 31 sports and over 800 Penn State student-athletes, inked a partnership with Hidden Still Spirits to produce Blue & White Bourbon, the official bourbon of the collective. A portion of every sale will benefit Penn State student-athletes' NIL through Happy Valley United.
Bottles of Blue & White Bourbon are available for purchase at the Hidden Still Spirits distillery in Hershey, the Pittsburgh Strip District, and the Reading Terminal in downtown Philadelphia. Supporters can also purchase Blue & White Bourbon in various restaurants throughout central Pennsylvania and it is also available online at https://www.hiddenstillspirits.com/shop-online.
Celebrating the passion of Nittany Nation, Blue and White Bourbon carries the tradition of distilling in Pennsylvania which started not far from the Hidden Still distillery in 1753. Blue & White Bourbon, a straight bourbon whiskey, is perfect for the 100,000+ fans who descend upon Happy Valley during fall weekends as well as alumni and friends around the world. Sipping on this smooth bourbon straight, or in an Old Fashioned, will bring back great memories and help create new ones, no matter where you cheer on the Nittany Lions.
“Our roots in central Pennsylvania make us familiar with the passion and excitement Penn State fans display for their teams and university year-round,” Jack Raudenbush, Hidden Still Spirits’ Chief Operating Officer, said. “Blue & White Bourbon symbolizes Nittany Nation’s commitment to their school and allows them to easily support and celebrate their student-athletes with every purchase.”
Happy Valley United’s partnership with Hidden Still Spirits marks the fourth deal of its kind. With official beer, vodka, and energy drink sponsors, Hidden Still Spirits is added to a lineup of vendors who have aligned their brands with Happy Valley United and Penn State student-athletes, and who are committed to supporting NIL opportunities for our Nittany Lions.
“Our team couldn't be more excited to add a product from Hidden Still Spirits to our portfolio,” said Jen Ferrang, General Manager of Corporate Partnerships and Development at Happy Valley United. “Hidden Still has deep roots in the Central Pennsylvania region and their high-quality products are fit for any occasion — especially tailgates and watch parties.”
About Happy Valley United
Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/ and follow @happyvalleyutd on Facebook, Instagram, LinkedIn and Twitter.
About Hidden Still Spirits
Hidden Still Spirits began its journey in 2014 in Lebanon, Pennsylvania to become the largest producer of PA Craft Straight Bourbon Whiskey. We are proud to be the best in the Keystone State because of our premium ingredients and dedication to purity and focus on grain-to-glass.
Hidden Still Spirits operations are now located in the old Hershey Chocolate reclamation complex at 505 W. Chocolate Ave. in historic Hershey, PA. Resurrection of this old, 7-acre industrial facility has given us an opportunity to invest in storied Hershey and to make a history of our own. Come visit us for a truly immersive and experiential day at our distillery and restaurant.
Our current line of spirits is headlined by our David E. Bourbons and supplemented by multiple expressions of our own gin, rum, whiskey, tequila and vodka along with various bourbon finishes.
