University of Hawaii Men’s Volleyball Team Scores with NIL Trading Card Deal
Full team packs will be available at participating Texaco convenience stores in Hawaii
PONTE VEDRA BEACH, Fla. – The University of Hawaii and ONIT, a leader in the Name, Image, and Likeness (NIL) trading card space, today announced the launch of an initiative where 4,500 packs of trading cards featuring members of the Hawaii Men’s Volleyball team will be available for purchase. The cards are now on sale at the University of Hawaii Manoa Bookstore (in-store & online), the H-Zone at the Simplifi Arena at Stan Sheriff Center, and at 19 participating Hawaii Texaco stations operated by Island Energy Services. There are 17 participating sites on O’ahu, 1 on Maui, and 1 in Hilo of Hawaii Island:
Oahu
Kailua Texaco (710 Kailua Road)
Kapolei Texaco (91-565 Farrington Highway)
Kamokila Texaco (484 Kamokila Blvd.)
Aikahi Park Texaco (25 Kaneohe Bay Drive)
Moanalua Texaco (986 Valkenburgh St.)
Mililani Texaco (95-130 Kamehameha Highway)
Stadium Texaco (4561 Salt Lake Blvd)
Beretania Texaco (1378 S. Beretania Street)
Kapiolani Texaco 2969 S King Street)
Waiakamilo Texaco (909 Waiakamilo Road)
Kalihi Stream Texaco (2160 N King Street)
School Street Texaco (140 S School St.)
Mapunapuna Texaco (1055 Ahua Street)
Middle Street Texaco (1305 Middle Street)
Keolu Texaco (1070 Keolu Drive)
Maui
Uptown Texaco (2085 Main Street)
Hawaii Island
Waiakea Texaco (321 Maka’ala Street)
Facilitated by The Brandr Group, this marks ONIT’s first partnership with a collegiate men’s volleyball team. After another strong season, the Rainbow Warriors expect to advance to the National Collegiate Men's Volleyball Championship. Following the tournament, members of the team will make appearances at the stores to support the trading card program and engage with fans.
Additionally, as part of the campaign, participating student-athletes will promote the launch of the cards through their social media platforms, and team members have autographed select cards and inserted them into various packs.
“We really appreciate The Brandr Group facilitating innovative, inclusive and engaging student-athlete NIL opportunities such as this multifaceted program with ONIT and Island Energy Services,” said Craig Angelos, the Director of Athletics at the University of Hawaii. “This campaign is a win-win and is true to the original spirit of NIL, allowing participating student-athletes a unique opportunity to profit from their NIL by bringing multiple brand partners to the table."
ONIT seeks to build sets of collegiate trading cards with as close to full participation as possible by inviting entire teams to participate in the voluntary program. The launch of the Hawaii Men’s Volleyball team card sets represents an engaged, fair approach to NIL compensation as student-athletes will receive guaranteed NIL revenue through their voluntary participation in the program.
Team members will be compensated based on a competitive revenue share per pack as well as for the inclusion of their autographed cards and social media content. Island Energy Services will also compensate players for making appearances at its proprietary convenience store concept, called AMA. This creates multiple financial streams from one singular campaign, ultimately maximizing the participating athletes’ revenue potential.
“Island Energy Services is proud to continue its support for the University of Hawaii Athletics program by teaming up with The Brandr Group and ONIT to make available these unique, one-of-a-kind trading cards featuring student-athletes from the UH Men’s Volleyball Team,” said Al Chee, Vice President, Retail Marketing and Community Relations for Island Energy Services. “This is a great way for Island Energy Services to give back to Hawaii, and particularly those who passionately cheer on our UH sports programs.”
Added Rick Perko, Vice President of Program Development at TBG: “The University of Hawaii has fully embraced how a robust NIL campaign can maximize opportunities for its student-athletes, while creating authentic programs that are the right fits for local brands on the islands. Working closely together, ONIT, Island Energy Services and The Brandr Group are creating innovative ways to engage student-athletes in meaningful campaigns that make a notable difference for all involved.”
About The Brandr Group:
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 90 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
About Island Energy Services, LLC:
Island Energy Services, LLC, headquartered in Kapolei, is a Hawai‘i-based fuels logistics and marketing business providing premier petroleum products for the State of Hawai‘i. The company reliably serves retail, industrial, aviation, military, and utility customers throughout the state through a network of key storage and distribution assets comprised of fuels terminals and pipelines. Assets include an import terminal in Kapolei, product distribution terminals in Honolulu and on Maui, Kaua‘i and Hawai‘i Island, pipeline distribution systems and additional related logistics infrastructure throughout the state. In addition, Island Energy Services’ retail network includes nearly 60 Texaco®-branded gas stations. Texaco® is a registered trademark of Chevron Intellectual Property LLC used under license by Island Energy Services. For more information, visit www.islandenergyservices.com and www.texacoinhawaii.com.
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