JBL Launches NIL & Student Influencer Program- JBL Campus -to Empower Eardividuals Across College Campuses
JBL Campus Features 25 College Athletes and 55 Influencers To Amplify Unfiltered Authenticity and Unique Expression
Stamford, CT – January 24, 2024 – In the ever-evolving landscape of college life, JBL announces the launch of JBL Campus, a groundbreaking initiative focusing on NIL student athletes and influencers to amplify uninhibited expression. JBL Campus has partnered with 25 dynamic student athletes and 55 lifestyle influencers across 45 U.S. college campuses who redefine their craft by celebrating the vibrant blend of passion and individuality - “eardividuals,” students that go beyond the ordinary, embodying a lifestyle that champions their most unique self.
College students navigating the intricacies of self-discovery now find a formidable ally in JBL, a brand committed to elevating voices and fostering unique narratives. JBL Campus aligns with student athlete ambassadors ranging from a variety of sports, including LSU Women’s Basketball star, Flau’jae Johnson, a multi-hyphenate with many passions both on and off the court.
“I’m excited to continue growing my partnership with JBL through a program that embodies the spirit of self-discovery and amplifies authentic voices,” said Flau’jae Johnson. “It's not just about sound, it’s about celebrating the individuality that makes each of us different and unique throughout campus.”
Aside from college athletes, JBL Campus spans across college students with an influential following on TikTok and Instagram to create engaging content that celebrates their true self.
These partnerships celebrate authenticity and unfiltered self-expression, showcasing leadership across diverse interests from music and art to social impact. JBL’s commitment to their multifaceted talents reflects a dedication to amplifying unique voices and fostering a community that embraces creativity and originality. JBL, a co-conspirator in each partner’s story, aims to amplify voices shaping the future to reach new audiences and communities across the country.
“By partnering with these vibrant individuals, JBL extends far beyond broadening its reach by cultivating a dynamic array of diverse narratives, forging voices that authentically embody the true essence of JBL,” said Chris Epple, Vice President of Marketing at HARMAN.
JBL Campus student athlete ambassadors include:
University of Michigan
Jace Howard, Men’s Basketball
Whitney Sollum, Women’s Basketball
Laila Phelia, Women’s Basketball
University of Georgia
Jaiden Fields, Women’s Softball
Nazir Stackhouse, Football
University of California, Los Angeles
Alyssa Conyers, Track & Field
Lexy Denaburg, Women’s Volleyball
St John’s University
Camila Ordonez, Women’s Tennis
Brady Dunlap, Men’s Basketball
University of Nebraska
Taylor Landfair, Women’s Volleyball
University of Kansas
Hunter Dickinson & Kevin McCullar Jr., Men’s Basketball
University of Minnesota
Emma Carpenter, Women’s Golf
Mara Braun, Women’s Basketball
Ohio State University
Devin Brown, Football
Celeste Taylor, Women’s Basketball
Kameron Nelson, Men’s Gymnastics
University of Florida
Aliyah Matharu, Women’s Basketball
Elli McKissock, Women’s Volleyball
University of Texas at Austin
Shay Holle, Women’s Basketball
Alyssa Washington, Women’s Softball
University of Washington
Zion Tupuola Fetui, Football
Jayda Noble, Women’s Basketball
Wesley Yates III, Men’s Basketball
For more information, visit www.jbl.com/campus
ABOUT JBL
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.
ABOUT HARMAN
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
