“Knights of Raritan” operated by SANIL, announces an official partnership with Athletic Solutions

Knights of Raritan

(January, 10th, 2025) - Today, The “Knights of Raritan” announces a partnership with Athletic Solutions. The “Knights of Raritan” Athletic Solutions shop will offer fans a better retail experience with endless opportunities to purchase NIL merchandise.

Athletic Solutions, a locally owned and operate company out of Kansas City, Kansas, opened their online store in 2021 as a way for loved ones to support their favorite student athletes, their local, hometown heroes! Athletic Solutions has a partnership with over 200+ Universities and 7,000+ Student Athletes across the nation. Athletic solutions has partnerships with TCA Adidas, OCS Columbia, and many others to offer some of the best brands on our site including adidas, Columbia, and Columbia PFG, and many others.

"We are incredibly enthusiastic about working alongside SANIL on this project," said Tom Feiden, President of Athletic Solutions. "Their expertise in working with brands, universities, and student athletes, combined with our ability to create and maintain an individual online store for all rostered athletes who desire one, will allow us to provide a winning combination for the student athletes, schools, and customers that we serve. 

Student Athlete Name, Image & Likeness (SANIL) is the leading marketing, media, and technology agency of record, supporting the needs of student athletes, brands and the evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than fifty universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Our national reach and skilled team of experienced professionals offer personalized attention to our student athletes, fans and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. drawing more than 800 student athletes, athletic administrators, and brand partners. For more information, please visit www.studentathletenil.com. Media inquiries may be directed to Blair LaHaye at blair@studentathletenil.com or 727-808-0646.

"We're thrilled to collaborate with Athletic Solutions' extensive offering to benefit fans and student athletes alike through Knights of the Raritan campaigns, custom merchandise, and Rutgers-branded apparel," comments Pat Finn, Region Director/VP of Corporate Partnerships at SANIL.”

Athletic Solutions is proud to represent the student athletes at “Knights of Raritan”. Every player on every roster at Rutgers can “opt-in” to receive their own store front. The stores will offer more than 150 different styles including headwear, tees, fleece, and accessories from various brands in the collegiate space, all with the specific student-athletes name, image and likeness represented. Athletic Solutions has the most expansive offering of apparel and merchandise in the NIL market. The offerings of colors, styles and graphics are almost unlimited. Rutgers fans will be able to browse and purchase these items and directly support their favorite Rutgers student athletes. With every purchase, Rutgers student athletes receive direct payments from the sale of their merchandise.

Knights of Raritan

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