Maryland Athletics and Under Armour Partner to Launch Exclusive Merchandise to Benefit One Maryland Collective
Inspired by Coach Locksley, “Terrapin Throwback” Gear Featuring Vintage Mark Becomes Available Exclusively to One Maryland Collective Members
Mike Locksley
COLLEGE PARK, MD – Maryland Athletics announced an exclusive line of merchandise produced with Under Armour to benefit One Maryland Collective (1MC), the super-collective that supports NIL opportunities for all Maryland student-athletes.
Under this initiative – the first of its kind in collegiate athletics – Under Armour will produce limited edition merchandise available exclusively for new members of the One Maryland Collective. The merchandise features a vintage logo that will be exclusive to Under Armour.
The “Terrapin Throwback” initiative was inspired by Coach Mike Locksley, who last year started wearing one-of-a-kind hoodies featuring vintage marks. The unique hoodies were quickly noticed on social media and message boards, and demand quickly mounted.
“My love of Maryland runs deep,” said Coach Locksley. “And I am thrilled to bring these vintage marks back to market to benefit the One Maryland Collective. This is a great way for Maryland fans to own something truly unique and help our Maryland Football team at the same time.”
Maryland fans can get a special t-shirt by joining the 1MC at the $25/month level, a heavyweight hoodie at the $50/month level, and both at the $100/month levels and above. Limited quantities are available now at www.OneMarylandNIL.com.
“From the beginning of the NIL era, Maryland Athletics has been a leader in driving opportunities for our student-athletes,” said Brian Ullmann, Deputy Athletics Director. “Together with our partners at Under Armour, the Terrapin Throwback initiative is yet another example of how we are building value for our fans and for our athletics program.”
“When Under Armour extended our partnership with the University of Maryland, we made a commitment to each other to do things differently than before,” said Catherine Marquette, Director of Sports Marketing and Head of Collegiate Partnerships at Under Armour. “When Maryland approached us about the opportunity for its collective to leverage Coach Locksley’s preference for vintage MD logos into a new apparel collection, we of course said yes. This is reflective of our desire to support Maryland and its athletes, current and future, and we’re proud to provide this new opportunity for fans to join in on the support as well.”
“As we continue to build innovative pathways for supporting our student-athletes, Terrapin Throwback stands as a testament to the power of collaboration between Maryland Athletics, Under Armour, and the One Maryland Collective,” said Chris Weiner, Executive Director of One Maryland Collective. “This initiative offers fans an exclusive opportunity to wear their Maryland pride while directly contributing to the success of our student-athletes.”
About One Maryland Collective
One Maryland Collective is the NIL collective that serves student-athletes at the University of Maryland. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, building their brands while making a positive impact. The collective connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of the University of Maryland. Supporters can connect with teams through memberships, tax-deductible donations, and corporate sponsorships. NIL opportunities allow University of Maryland student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. One Maryland Collective connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.
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