Michigan Football Players Star in Hilarious Commercial for Top House Peanut Sauce on Heels of Win vs. Ohio State
ANN ARBOR, MI (12/3/2024) – Top House Foods has teamed up with star Michigan football players Kalel Mullings (RB), Kenneth Grant (DL), Greg Tarr (LS), Zeke Berry (DB), and TJ Guy (DE) to create a laugh-out-loud commercial for its beloved Top House Peanut Sauce. The commercial demonstrates to fans how (and how not) to enjoy the versatility of its brand new Top House Peanut sauce.
The 90-second ad, featuring ‘26 University of Michigan BFA actor Kevin Ludwig alongside star Michigan student-athletes, humorously demonstrates “what to do” and more importantly, “what not to do” with Top House Peanut Sauce. Packed with satirical elements and larger-than-life performances, the commercial captures the attention of sports fans and food lovers alike.
Viewers can watch the ad here: https://youtu.be/F4loT_QmX-E and shop Top House Peanut Sauce, available now at Top Housefoods.com.
“This campaign is all about having fun while showcasing the personality of star Michigan players and the ubiquitous application of Top House Peanut Sauce,” said Leo Purcell, Founder of Top House Foods. “We couldn’t think of a better way to celebrate Michigan’s huge win in the Game than to share our over the top campaign from Top House. The athletes were exceptional in helping us create something memorable and entertaining as we introduce Top House to the world.”
The campaign was created in partnership with Champions Circle®, the leading NIL collective for the University of Michigan, and Yellow Dot Sports Marketing, a sports marketing agency specializing in NIL activations. Together, they’ve brought this unique collaboration to life, blending humor, sports, and a love of Top House Peanut Sauce.
About Top House Peanut Sauce
Infused with a rich, smooth peanuty flavor and a perfect balance of sweetness and spice, Top House Peanut Sauce is the ultimate secret weapon for your kitchen. It's delicious and crafted from high-quality ingredients, making it the ideal choice for drizzling over your favorite dishes or adding an umami kick to your cookouts and parties. Learn more at Top Housefoods.com.
About Champions Circle®
Champions Circle® is a community of fans, alumni, and supporters whose goal is empowering University of Michigan student-athletes to be the leaders and best through name, image, and likeness. Champions Circle® is committed to operating within the NCAA and university guidelines, to ensure Michigan remains at the forefront of college athletics.
About Yellow Dot Sports Marketing
Yellow Dot is a sports marketing agency building innovative campaigns for brands with an expertise in NIL and College Athletics. With a deep understanding of the NIL industry, Yellow Dot leverages its expertise to create impactful strategies that resonate with target audiences. Our team combines creativity, data-driven insights, and college sports industry knowledge to deliver successful campaigns that garner impressions, and deliver results for our clients.
