MOGL Appoints The Athletic Co-Founder to the Board of Directors; Expands Sales Team
Adam Hansmann joins MOGL Board after selling The Athletic to the New York Times for $550m and Benjamin Briggs joins from Influential after they sold for $500m to Publicis Groupe
New York, NY - MOGL, an end-to-end athlete influencer marketing platform and leader in the NIL space, has added senior executives to join Ayden Syal (CEO & Founder; Sports Business Journal New Voices Under 30) and Matthew Himelstein (Chief Product Officer) on its leadership team. The company appointed Adam Hansmann to the company's board of directors and hired Benjamin Briggs as VP of National Sales.
Adam Hansmann
Adam Hansmann co-founded The Athletic, a digital sports journalism company which sold to The New York Times for $550 million in 2022 in one of the largest digital media exits of all time. As brands increasingly look to re-allocate traditional advertising and paid media spend to influencer marketing, Adam's deep experience building a subscription business into a major advertising conglomerate will be valuable to MOGL.
Benjamin Briggs
Benjamin Briggs joins MOGL to spearhead their Elite Partnerships program. Benjamin has 25+ years media sales experience, with an extensive talent and influencer background, with stints at Studio71, Whistle Sports, Influential and most recently Audacy, where he connected brands with audiences across platforms and worked with Fortune 500 brands including Amazon, Adobe, Constellation Brands, HBO, Toyota, Activision, Lionsgate, Netflix, Principal Financial, Henkel and many more.
