MOGL Hires Chief Product Officer Matthew Himelstein
Bay Area-based Himelstein is an Experienced Marketplace Product Leader, Three-Time Founder, and Growth Expert
Matthew Himelstein
SAN FRANCISCO, CA - MOGL, the leading athlete marketplace and operations software provider powering the Name, Image, and Likeness (“NIL”) era of collegiate athletics, has hired San Francisco Bay Area-based Matthew Himelstein as Chief Product Officer.
Matthew is the team’s first product hire and brings an enhanced level of sophistication and experience to the fast-growing technology company as it prepares for its next phase of growth. As Chief Product Officer, Himelstein will manage the continued expansion of MOGL’s AI influencer marketing platform and backend software offering. He will also lead product strategy development and ensure effective execution both technically and operationally.
“We are extremely excited to welcome Matthew to the team,” said MOGL Founder and CEO Ayden Syal. “From day one we have prioritized providing the best technology and tools to athletes, brands, athletic departments, and more. Matthew’s expertise will help us continue to bring market-leading products and technological expertise to a landscape still desperately in need of them.”
Matthew joins MOGL after leading product at Wonolo, the number one marketplace for on-demand staffing, where he helped grow revenue by 400%. Before Wonolo, Matthew co-founded three different companies (ApptheGame, Follow-Up.io, Lakumbra), and was a product leader at InfoScout, Pandora and Ticketfly, where he helped build the ticket scanning system used at Burning Man.
Matthew also served as Entrepreneur-In-Residence (EIR) at Eventbrite where he worked with the leadership team to overhaul their online events offering in 2019, which served as the foundation for Eventbrite selling 166 million online event tickets in 2020 during the COVID-19 pandemic.
Matthew is excited to join MOGL and take advantage of the NIL opportunity for student-athletes. "The ability to connect brands with student-athletes in a marketplace model is an opportunity I could not turn down," he said.
Matthew was awarded a BA from Columbia University where he studied Economics and Visual Arts. He earned his MBA from Oxford University's Saïd Business School where he focused on entrepreneurship.
MOGL is thrilled to welcome him to the team and is currently onboarding university and collective partners in need of NIL compliance and operations software. Brands, athletes, agents, collectives, and universities can learn more at www.mogl.online.
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About MOGL
MOGL is the leading athlete marketplace and NIL operations software provider enabling college athletes to connect with monetization and sponsorship opportunities with brands, employers, and fans. As the NIL era transforms the college athletics landscape, MOGL gives universities, collectives, and their student-athletes the technology to manage their NIL endeavors in an organized and compliant manner.
Founded by Notre Dame graduates Ayden Syal and former starting QB Brandon Wimbush in 2019, MOGL is used by over 10,000 student-athletes across the United States and over 1,500 participating businesses and brands including Toyota, Under Armour, and DoorDash. The company has partnered with universities and collectives across all three NCAA divisions including Notre Dame, Holy Cross, and Winona State and is the exclusive NIL technology provider for NBC Sports.
MOGL's comprehensive platform is poised to reshape the future of college sports and sports marketing. Learn more at www.mogl.online.
