MVMI Sleep Signs First NIL Partnership with UCLA Basketball Player Christeen Iwuala
Bruins sophomore forward gifts pillows to teammates ahead of historic international tour
LOS ANGELES – August 22, 2023 – MVMI Sleep, a pioneering name in the bedding industry, proudly announces today its inaugural venture into the Name, Image, and Likeness (NIL) landscape through an exciting partnership with UCLA basketball’s Christeen Iwuala.
As the Bruins embark on a historic 11-day international tour to Senegal and Germany, the sophomore forward showcased a commitment to her team's well-being by gifting them all the innovative MVMI Pillow. This premium sleep accessory ensures the utmost comfort as the team travels across the globe for youth clinics, historical site visits and exhibition matches.
WATCH THE VIDEO OF IWUALA SURPRISING HER TEAMMATES HERE
“I couldn’t be more excited to sign my first individual NIL deal and hook up my teammates in the process,” Iwuala shared. “The timing couldn't have been better to partner with MVMI as I know we will need some extra sleep during this incredible tour around the world. Between the camps with kids, games against national teams and historic sightseeing, MVMI’s amazing pillows will definitely come in handy for not just myself, but the whole team.”
A San Antonio native and vital member of UCLA's top-ranked freshman class last season, Iwuala's dedication to her teammates' holistic performance shines through her thoughtful gesture. This collaboration underscores the importance of quality sleep for athletes, especially during times of travel and jet lag. Through her MVMI partnership, Iwuala seeks to not only bolster her team's athletic prowess but also strengthen the camaraderie and unity within the squad.
The MVMI Pillow boasts a patented multi-chamber design, securing the filling in place to ensure proper head and neck support throughout the night. No more fluffing, flipping or adjusting your pillow in the middle of the night. Its breathable mesh construction guarantees a cool night's rest. The use of hypoallergenic materials helps prevent allergies, and a convenient canvas travel bag allows users to enjoy restful sleep on the go.
"MVMI understands the significance of sleep in an athlete's life, both on and off the field,” said Joe Castignani, MVMI founder and former linebacker for the Cal football team. “As we make our debut in the NIL space, we're honored to join forces with Christeen and the UCLA Women's Basketball team on their monumental international tour. Christeen embodies the team values and spirit that align perfectly with MVMI's philosophy. We're excited to empower them with the ultimate sleep experience."
To follow along with Iwuala and MVMI, please visit them on Instagram at @christeen_iwuala and @MVMISleep.
