New Trail Brewing Co. Partners with Happy Valley United on State Light
Portion of sales on recently released beer to benefit student-athletes' NIL
UNIVERSITY PARK, Pa. (Oct. 12, 2023) — Happy Valley United, the official Name, Image and Likeness collective supporting all 31 teams and 800-plus Penn State student-athletes, and Williamsport-based New Trail Brewing Co. are excited to announce their partnership on State Light. $1.50 per case of State Light will be sent to benefit Penn State student-athletes through Happy Valley United. Since State Light launched in August 2023, Penn State fans have purchased over 10,000 cases. Now, with every purchase, over 850 Penn State student-athletes gain more NIL support through the partnership.
“Since even before New Trail’s inception, our founders have had deep roots in State College with their various endeavors,” Don Rieck, New Trail’s Marketing Director, said. “We brew in nearby Williamsport. Our city’s hotels fill up with fans traveling in for game weekends. Everywhere you go, you’ll see everyone getting tailgate ready. There’s nothing quite like Penn State Athletics and we’re proud to help support student-athletes through Happy Valley United with proceeds from our favorite beer to drink while watching them play. State Light will be your first-round draft pick all year long.”
State Light, a light lager, is available in 16oz cans at every concession stand in Beaver Stadium, in the Bryce Jordan Center for various events as well as beer retailers across Pennsylvania in 16oz six-packs. Penn State fans can also find State Light on tap at restaurants and bars in Happy Valley and across the state. Cans will soon feature the Happy Valley United logo and the designation, “Official Beer of Happy Valley United.”
“Our partnership with New Trail signals a buy-in by local businesses to Penn State student- athletes,” Jen Ferrang, Happy Valley United General Manager of Development and Corporate Partnerships, said. “New Trail’s generosity aligns with our vision to support NIL opportunities at Penn State for all student-athletes and gives Nittany Nation the opportunity to show their support on game day.”
Fans and alumni traveling to State College for Homecoming Week and the Oct. 14 football game against UMass as well as any other athletic event in Happy Valley can find State Light a popular downtown bar locations such as Mclanahan's Downtown Market, Doggie’s Pub, Bill Pickle’s Tap Room, Champs Downtown, Primanti Bros, Café 210 West and more.
“State Light is brewed for fans of college athletics and beer,” Mike LaRosa, New Trail Owner and Director of Brewing Operations, said. “Our State Light is perfect for taking you through tailgate and right into the stadium, watching a game at a bar or sharing with friends at your watch party. We’ve developed the perfect balance in this 4.2% abv, 105 calorie light lager.”
Find a bar, distributor or restaurant near you that carries State Light by going to “Beer Finder” on New Trail’s website and selecting State Light as your specific beer — https://newtrailbrewing.com/beer-finder/
“The best thing about State Light is that you can now drink beer while making an impact for Nittany Lion student-athletes,” Jon Hoey, New Trail Director of Sales, said. “Happy Valley United provides them with opportunities and keeps the programs competitive. You can expect our team, the Happy Valley United team and other Penn State faithful all over the state cheering and celebrating our commitment to student-athletes with State Light.”
About New Trail Brewing Co.
New Trail Brewing Co. has been brewing craft ales and lagers in Williamsport, PA since 2018. The highly awarded brewery distributes canned and kegged products across Pennsylvania, New Jersey and Maryland.
About Happy Valley United
Happy Valley United (HVU) is the official Name, Image, and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/
Media Contacts
Alexis Yoder (alexis@happyvalleyunited.com)
Don Rieck (don@newtrailbrewing.com)
