Surcheros® Announces NIL Deal with Georgia’s Luke Bennett
Introduces limited-time menu to support Georgia youth
ATHENS, GA, August 26th, 2024 – In an exciting new NIL partnership, University of Georgia wide receiver Luke Bennett is teaming up with Surcheros®, a community favorite rooted in bold flavors with Southern hospitality. Starting August 26, 2024, Surcheros will be serving up two dishes in Bennett’s honor, including the Bennett Burrito and Queso “Luke’s Way”.
A portion of the proceeds from this namesake burrito will benefit DGD Outdoors’ non-profit arm, which pairs UGA athletes with local youth for mentorship through outdoor activities.
Surcheros, known for its "Friendly Tex-Mex, Fresh Every Day" promise, is thrilled to collaborate with Luke Bennett, whose family frequently enjoyed meals at the Surcheros near their South Georgia home.
“Meeting our guests’ interests and supporting our local communities is at the heart of what we do. With strong roots in Georgia, we’re delighted to connect with our guests in a worthwhile way,” said Luke Christian, Founder and CEO of Surcheros. “We look forward to introducing these new menu items in partnership with Luke while supporting a meaningful cause in our home state.”
The Bennett Burrito and Queso “Luke’s Way” are custom creations inspired by Luke Bennett. These items will be exclusively available for dine-in at Surcheros locations in Athens, Waycross, and Blackshear from August 26, 2024, through the end of January 2025.
The Bennett Burrito features grilled steak, cilantro lime rice, black beans, pico, guacamole, romaine lettuce, cheese, and Surcheros Sauce all wrapped up in a flour tortilla. Guests can also savor Queso “Luke’s Way,” which is filled with ground beef and fresh jalapeños.
“Partnering with Surcheros is an incredible opportunity to celebrate dawgnation and give back to the local community through our work with DGD Outdoors. I’m excited for fans to try this menu and see the positive impact we can make together,” said Bennett.
To follow the promotion between Luke Bennett and Surcheros, check out:
● Luke Bennett (Instagram: @lukehenry.bennett)
● Surcheros (Instagram: @surcheros)
● DGD Outdoors (Instagram: @dgdoutdoors)
● Gaines Group Activations (Instagram: @gainesgroup)
This partnership, facilitated by Gaines Group Activations, underscores the power of community-driven initiatives and the positive impact of student-athlete endorsements. For more information about the Bennett Burrito and to find a Surcheros near you, visit Surcheros Fresh Mex.
For more information about Surcheros, visit www.surcheros.com or follow on social @Surcheros.
