On Location and Blueprint Sports Announce Partnership to Launch Groundbreaking Ticket Resale Program for NIL Collectives
The first-of-its-kind program will allow ticket holders to donate their tickets back to official NIL collective partners, to help fund NIL opportunities for their favorite teams and student-athletes.
NEW YORK and LAS VEGAS (June 4, 2024) – On Location, a premium experiential travel, hospitality, and ticketing leader, and Blueprint Sports, the industry leader in full-service Name, Image, and Likeness (NIL) collectives, have partnered to launch a groundbreaking program that will allow NIL collectives to monetize the resale of game tickets for the first time.
Through the new turnkey program leveraging dynamic ticketing software developed by Qcue, an On Location company, fans of university teams across the country will be able to donate game tickets for resale to their school’s collective to help fund NIL opportunities for student-athletes.
"I am thrilled to be at the forefront of integrating NIL into the ticketing business without disrupting the relationship between athletics departments and their ticketing providers,” said Rob Sine, CEO of Blueprint Sports. “By partnering with On Location, we aim to bring innovative solutions that drive additional NIL revenue to our student-athletes. Their expertise in the ticketing business will help us seamlessly achieve this goal."
"NIL collectives play a key role in supporting student-athletes and we are excited to utilize our best-in-class expertise and software to help them generate important new revenue through a seamless, first-of its-kind ticket resale program,” said On Location Executive Vice President of Ticketing, Greg Nortman. “This is the perfect solution for alumni and college football and basketball fans across the country who are unable to attend a game and want to help out their school’s collective and student-athletes.”
The program will kick off with football and basketball, with plans to expand into more sports in the future. It will benefit the entire BPS portfolio across all 11 FBS Conferences, including Power 5 universities like Penn State University, University of Arkansas, University of Kansas, University of Washington, NC State University, University of Colorado, University of Arizona, University of Maryland, Boston College, and more.
On Location is the premier and official service provider to over 150 iconic rights holders, including the NCAA, Rose Bowl, NFL, International Olympic Committee (Paris 2024, Milano Cortina 2026, LA28), UFC and PGA of America, and delivers unique experiences such as the annual Aer Lingus College Football Classic in Dublin, Ireland.
For more information, visit Onlocationexp.com/ticketing.
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About On Location
On Location is a premium experience provider, offering world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA28), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates several unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
About Blueprint Sports
Founded in 2020, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite universities. BPS' national portfolio of collectives supports student-athletes across the country, including Penn State University, University of Arkansas, University of Kansas, University of Maryland, University of Washington, University of Colorado, Boston College, NC State University, University of Utah, Villanova University, Stanford University, Gonzaga University, University of Arizona, University of Nevada Las Vegas, University of Nevada, and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and more. For more information, visit blueprintsports.com or its pages on Facebook, Instagram and X.
Media Contacts
On Location – Jo Robertson | Joanna.robertson@img.com
Blueprint Sports – Marina Bain | marina@blueprintsports.com
