Schnucks and Every True Tiger Brands Announce Partnership That Will Feature University of Missouri Athletes on Exclusive Product
Grocer and NIL agency launch partnership with “Pizza With the Mizzou Crew” frozen pizzas
ST. LOUIS, July 13, 2023 - Schnuck Markets Inc. and Every True Tiger Brands (ETTB) today announced a new partnership to develop a variety of products, exclusive to Schnucks in its home markets, that will feature University of Missouri (Mizzou) student athletes. The first-of-its-kind program features student athletes from various sports on a variety of products, through new Name, Image and Likeness (NIL) rules, where college athletes can be compensated.
“These items give our customers and Mizzou fans the opportunity to support University of Missouri athletics while enjoying delicious products they can pick up at their hometown grocery store,” said Schnucks Category Manager Scott Wilmoth.
To launch the partnership, Schnucks is introducing “Pizza With the Mizzou Crew” - a mega meat, thin crust frozen pizza featuring Tigers defensive stars Ty’Ron Hopper, Ennis Rakestraw Jr. and Kris Abrams-Draine. Every two months, Schnucks will introduce a new frozen pizza variety that will feature different in-season Mizzou student athletes. Retail price of the pizzas will be $7.99, and they will be available in all Missouri Schnucks locations as well as metropolitan St. Louis stores in Illinois.
“Being able to do local partnerships with student-athletes in brand building is really the true intent of NIL,” said MU football head coach Eliah Drinkwitz. “Thank you to Every True Tiger Brands for helping establish this marketing campaign with Schnucks. It’s a great opportunity for Mizzou football and our players who have earned the opportunity to be featured throughout the summer and fall on the pizzas.”
According to ETTB CEO Nick Garner, Schnucks’ work with Mizzou’s student-athletes is a great benefit in Every True Tiger Brands maintaining its leading position in NIL efforts for its student athletes.
“We are excited to partner with a great Missouri brand like Schnucks for this innovative program,” said Garner. “This is just another example of businesses being a pioneer in creating vehicles for our student athletes to grow their personal brands, while also promoting Mizzou.”
Products from the collaboration to follow potentially include branded ice cream, candy, snacks, coffee and cookies.
“Through Every True Tiger Brands, our student-athletes will be able to represent our university and see their faces connected with a Missouri brand on the shelves of our local Schnucks,” said men’s basketball head coach Dennis Gates. “We look forward to the continued innovation and businesses providing more opportunities for our student-athletes to connect with Tiger fans. Bon Appetit!”
"Every True Tiger continues to work hard and be innovative for NIL opportunities for our student athletes," said women’s basketball coach Robin Pingeton.
About Every True Tiger Foundation
Every True Tiger Brands, LLC (ETTB) is a full-service NIL marketing agency that specializes in the design and execution of collegiate student-athlete Name, Image, and Likeness (NIL) activities. Every True Tiger partners with Mizzou student-athletes to coordinate multi-channel NIL marketing campaigns designed to enhance the overall student-athlete NIL experience.
About Schnucks
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third and fourth generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 115 stores, serving customers in Missouri, Illinois, Indiana and Wisconsin and employs 12,000 teammates. According to Forbes’ 2022 rankings, Schnucks is the 178th largest privately-owned company in the United States and the 14th largest privately-owned grocer. Schnucks is committed to helping communities thrive and as a champion for reducing hunger, the company annually donates more than $14 million in food to pantries that help those in need.
