TBG and SANIL Partner to Expand NIL Programming for Student-Athletes
PONTE VEDRA BEACH, FL ---The Brandr Group (TBG) and Student Athlete NIL (SANIL) today announced a strategic partnership that will create Name, Image, and Likeness opportunities for student-athletes across multiple categories and universities.
The alliance connects TBG’s network of 90 partnered schools with SANIL’s network of more than 1,000 contracted student-athletes. As the leading marketing and partnership services agency supporting the needs of student-athletes, SANIL operates collectives at more than 35 universities. Through this partnership, TBG and SANIL will be able to compliment core competencies and resources for the betterment of programming for college athletes.
“We’ve been working with SANIL on a project basis for over a year now and as the influence and impact of collectives becomes stronger it made sense to formalize our collaboration,” said Wesley Haynes, CEO of The Brandr Group. “SANIL’s local presence and networks are a perfect complement to our group licensing rights, content development, and national brand activation efforts. The work that SANIL is doing to professionalize the collective ecosystem is innovative and sustaining and we’re excited to align with those efforts.”
As SANIL continues to grow the value proposition with its membership base, content development and merchandising are crucial offerings that align to TBG’s competencies in group licensing.
“This multi-faceted partnership aligns The Brandr Group’s licensing power with SANIL’s ability to execute NIL partnerships at scale across our network athletes under retainer across the country,” Jason Belzer, CEO of SANIL.
As part of the partnership, SANIL will assist for certain on-the-ground national passive use and active use activations at overlapping university partner programs. The two firms will also collaborate to accelerate revenue generation for student-athletes through brand and corporate partnership programs across their portfolios. The combined focus on developing and executing campaigns for college athletes will only continue to help mature the overall marketplace resulting in more opportunities for athletes.
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About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 85 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
About Student-Athlete NIL (SANIL)
Student Athlete NIL (SANIL) is the leading marketing, media and partnerships agency of record supporting the needs of student-athletes, brands and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than thirty universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta. For more information, please visit www.studentathletenil.com.
