The Brandr Group, PlayBooked Announce New Partnership to Maximize NIL Opportunities for Collegiate Athletes
PONTE VEDRA BEACH, FL ---The Brandr Group (TBG) and PlayBooked are pleased to announce an innovative new partnership that will pair the extensive collegiate group rights licensing networks of TBG with the deep brand relationships and content creation power available to PlayBooked.
“With this partnership, brands looking to communicate with the world through college athletes now have a one-stop destination,” said G. Brent Barkin, CEO of PlayBooked. “Combining the group rights licensing prowess of The Brandr Group with PlayBooked’s ability to aggregate the voices of athlete influencers creates a disrupting force in the NIL world. We are proud to be a part of this team.
PlayBooked facilitates relationships between influential brands and interested collegiate athletes. Brands can engage with PlayBooked to craft a customized athlete influencer campaign at scale, while athletes can build a profile and choose from various campaign offers right from their phones.
TBG is a brand management, marketing and licensing agency that manages and administers the group rights licensing programs at colleges and universities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
Through this new collaboration, brands will have access to TBG’s vast networks of collegiate athletes and the ability to leverage cobranding for use in athlete-centric NIL campaigns. In turn, PlayBooked will be able to use its content ideation and creation power, enabling brands to effortlessly craft high-quality, engaging campaigns that drive results.
“We know that cobranded student-athlete NIL adds a meaningful level of authenticity to any marketing campaign, enhancing the already impressive impact their platforms possess,” said Hunter Haynes, Vice President Group Rights Development. “That’s why we’re thrilled to partner with PlayBooked to create new, innovative campaigns that provide value for our collegiate partners and their student-athletes seeking to maximize their NIL opportunities. This collaboration is a ‘win-win’ for everyone, and we’re excited to get started.”
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About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 90 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
About PlayBooked
PlayBooked is a revolutionary athlete brand marketplace that empowers college athletes to build, market, and monetize their personal brands. By connecting athletes with brands and campaigns that align with their values and interests, PlayBooked provides college athletes with opportunities to maximize their influence both on and off the field. For more information, please visit playbooked.com.
