Tulsa Athletics and The Brandr Group Launch Group Licensing for Student-Athletes
TULSA, Okla – The University of Tulsa Athletics and The Brandr Group (TBG) have established a group licensing program for Golden Hurricane student-athletes competing across the school’s 17 varsity sports teams. This partnership empowers these student-athletes to profit off their Name, Image and Likeness (NIL) through a number of opportunities that will be co-branded with the school’s official trademarks and logos.
“Since the inception of Name, Image and Likeness (NIL) it has been our goal to provide TU student-athletes with the best tools to capitalize in the marketplace. Through our partnership with The Brandr Group, we’re excited to offer our student-athletes more opportunities through licensing and marketing,” said Rick Dickson, Tulsa’s vice president & director of athletics.
TBG will support the collective use of student-athletes' NIL in licensing and marketing programs, facilitating opportunities on behalf of Tulsa student-athletes, while not limiting individual NIL rights. All student-athlete participation is voluntary. Potential licensees interested in learning more should contact Jim Neish at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.
For decades, products combining team logos with player names and numbers have generated a significant amount of licensed sports merchandise sales at the professional level, and this program creates the same opportunities for collegiate student-athletes.
“We are excited to work with Tulsa Athletics to craft a program that will deliver benefits to their student-athletes,” said Rick Perko, Vice President of Program Development at TBG. “This group licensing agreement paves the way for Golden Hurricane student-athletes to capitalize on their NIL through co-branded opportunities across Tulsa’s sponsorship and merchandising portfolio. The passionate Golden Hurricane fanbase will also benefit with new ways to celebrate their favorite players.”
Fans can expect to be able to purchase official Tulsa merchandise, including team jerseys with the name and number of Golden Hurricane players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 90 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
