Urban Outfitters Teams Up with Student Athletes for Back to School
(September 2022) Urban Outfitters is thrilled to announce it has teamed up with Postgame – a NIL agency connecting brands with its network of 60,000 college athlete influencers – for a multifaceted campaign featuring 29 Division1 student athletes across multiple disciplines during the 2022 Back-to-School season. The roster of emerging talent will include some of the most recognized college athlete influencers in the game today including: Cameron Brink (Stanford University Women’s Basketball), Kelee Ringo (University of Georgia Football), AJ Henning (University of Michigan Football), and Margzetta Frazier (UCLA Gymnastics).
In collaboration with Postgame, Urban Outfitters will work with the participating athletes to showcase how they “Make their Mark” in all aspects of student/athlete life, whether it be on the field or on campus. The campaign will include a variety of social media posts by each athlete over a number of weeks wearing UO apparel and showcasing UO Home’s dorm décor assortment. UO’s diverse community can follow along on social media as the athletes share their favorite products and how they fit into their daily routines.
In addition to social media endorsements, athletes will have the opportunity to connect with the UO community through special in-store appearances at select campuses with UO retail locations. On September 29th, University of Texas Linebacker DeMarvion Overshown will stop by UO Austin for UO’s College Night programming.
See full list of athletes here
The Postgame x Urban Outfitters campaign will be featured across Urban Outfitters digital marketing and social media platforms throughout the quarter. For more information, please visit urbanoutfitters.com. For more information, visit www.urbanoutfitters.com.
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About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
About Postgame™
Postgame manages the largest influencer campaigns in college sports. We work with global brands looking to capitalize on the new era of Name, Image & Likeness by leveraging our network of 60,000+ college athletes to create turn-key influencer campaigns. Our scale combined with technology and an innovative rewards engine allows us to execute on what is an otherwise challenging process for brands to manage in house. Learn more about how we're facilitating NIL marketing for our brand partners by visiting: https://pstgm.com.
