West Fork Whiskey Co. Partners with the Boilermaker Alliance and Purdue Athletics to Launch "The Alliance Bourbon"
A whiskey created in celebration of the historic 2024 NCAA Tournament Run
CENTRAL INDIANA (May 14, 2024) - West Fork Whiskey Co. is proud to announce an exciting collaboration with the Boilermaker Alliance, Purdue University’s exclusive NIL collective, in order to commemorate Purdue’s exceptional 2023-24 men’s basketball season. The historic season included a Big Ten Championship and culminated in a Final Four appearance with a national runner-up finish. This special edition bourbon, aptly named "The Alliance Bourbon," helps mark a significant accomplishment for Purdue Athletics allowing for its fans to celebrate and commemorate this achievement with a product that is blended to perfection.
"The Alliance Bourbon" will be released as a limited batch of approximately 10,000 bottles, featuring a unique blend of different mash bills of 4+ year old bourbons. This release was designed to mimic the recent achievements of Purdue men’s basketball. Just as these bourbons have been carefully aged and selected to develop to their full potential, so too has the Purdue basketball team matured and harmonized their skills and teamwork over the past four years to reach their peak performance.
West Fork Whiskey Co. has worked closely with the Boilermaker Alliance and Purdue Athletics to curate this opportunity for fans to celebrate all over the country. For every bottle of bourbon sold, West Fork will contribute 25% of sales to the Boilermaker Alliance in order to create financial opportunities for student-athletes.
The bourbon will be available for distribution throughout Indiana and online via a partnership with Seelbach’s. West Fork Whiskey ensured the label design for "The Alliance Bourbon'' embodies the spirit of Purdue and its storied 2023-24 season.
"This partnership represents a milestone for West Fork Whiskey Co. as it’s our biggest specialty release to date," said Blake Jones, Co-CEO of West Fork Whiskey Co., "We are excited to celebrate Purdue's remarkable 2023-24 season, and a university that contributes so much to enrich the Indiana agricultural community.”
“We are thrilled to partner with West Fork Whiskey to bring this special collector’s edition bourbon to life. West Fork has been the perfect partner during this process to ensure we create something for fans and alumni to cherish and remember this special season, while generating creative revenue streams that benefit our student-athletes,” said Dave Neff, CEO of Boilermaker Alliance.
About West Fork Whiskey Co.
Established in 2015, West Fork Whiskey Co. distills and produces award winning, approachable craft whiskeys and bourbons, always with as many local ingredients as possible. Their Westfield location houses a family friendly restaurant, a 21+ cocktail lounge, an event center, an education facility, and production equipment. The distillery’s Indianapolis tasting room and distillery is open six days a week offering a full cocktail menu, bottle carryout, tours, and special events. For more information, please visit www.westforkwhiskey.com
About the Boilermaker Alliance
The Boilermaker Alliance represents a pioneering initiative in the realm of intercollegiate athletics. As a bridge between outstanding student-athletes and charitable organizations, the Boilermaker Alliance facilitates partnerships that uplift deserving charities through the service of student-athletes in their respective communities. This organization is dedicated to enhancing Name, Image, and Likeness (NIL) opportunities for Purdue student-athletes, ensuring they can leverage their personal brands in a manner compliant with NCAA regulations.
