1Oklahoma Launches to Redefine NIL at the University of Oklahoma
Previous OU NIL collectives evolve for the betterment of all OU stakeholders and long-term sustainability
NORMAN, OKLA. (June 24, 2024) – 1Oklahoma, a pioneering Name, Image and Likeness (NIL) entity, launches to consumers and fans of the University of Oklahoma (OU) athletics today, Monday, June 24. The new NIL organization builds upon the foundation and efforts of the previously separate OU NIL collectives – Crimson and Cream, The Sooner Nation Collective, and 1 Oklahoma Collective – to create one dynamic entity that gives fans insider access via a market-based approach. This consolidation signifies a single NIL entity with one purpose: to advance OU Athletics into the Sooners’ new home – the Southeastern Conference (SEC).
This new NIL group distinguishes itself with national leadership and forward-thinking strategies designed to foster collaboration, enhance revenue generation, and create a sustainable and vibrant NIL ecosystem for OU sports fans.
Unlike traditional approaches, 1Oklahoma introduces an industry-leading market-based model. Passionate Sooner fans are at the heart of everything, and this new approach enhances that devotion with a product-centric model. These new offerings include subscription content, events and experiences, merchandise lines, and exciting corporate partnerships, among other commerce-based business lines. This initiative delivers tangible value to the OU fanbase while they establish sustainable support for their Sooners. 1Oklahoma aims to provide fans with dynamic and engaging insider information by focusing on content and offerings.
“At 1Oklahoma, we are not merely altering the approach to NIL; we are establishing a new benchmark to empower Student-Athletes to focus on their game and providing real ROI to businesses and value to consumers,” 1Oklahoma CEO Jeff Weber said. “This initiative embodies collaboration, innovation, and the creation of enduring value through exclusive access and content for all stakeholders. We are thrilled and honored to spearhead the redefinition of the NIL landscape.”
The creation of 1Oklahoma comes ahead of OU’s highly anticipated transition to the SEC on Monday, July 1, 2024, marking a significant step in the university’s athletics evolution. Operating with a unique approach that goes beyond the traditional donor-based model, 1Oklahoma provides consumer value directly to fans through exclusive content and advantages they can unlock as members of 1Oklahoma’s subscription services.
1Oklahoma offers the following subscription-based offerings to Sooner Nation:
Boomer+ Access
$15.15
Digital Subscription to exclusive content series diving deep into Student-Athletes at OU
Championship Winners
$44
Boomer+, Exclusive Member Events (think open practices or autograph sessions), Members-Only Merch, Championship Winners Quarterly Gift
Home Run Winners
$220
1+VIP Member Events (think cocktail hour meet and greets), $50 Voucher for Merch, Home Run Winners Quarterly Gift, Early Access to Auctions
All-Time Winners
$944
1+ Founders Member Events (think dinner on the field), $100 Voucher for Merch, Founders Quarterly Gift, Early Access to Auctions
Sooner Magic: Create your own magic! Tell us what you want, and we will bring it to life.
“1Oklahoma represents a natural next iteration of how we create opportunity for Student-Athletes at OU,” OU Vice President and Director of Athletics Joe Castiglione said. “This unified entity further cements OU as a leader in the NIL space and helps us serve our Student-Athletes and fans in new ways. By supporting and joining 1Oklahoma, members of Sooner Nation can have exclusive access to what goes into the creation of champions.”
1Oklahoma underscores that success in NIL translates to OU's success on every playing surface. By creating a robust and inclusive NIL ecosystem, 1Oklahoma sets a new standard for how universities can work with partners to support their Student-Athletes while engaging and energizing their fanbase.
Become 1 of Oklahoma’s Insiders by subscribing at 1Oklahoma.com today and begin receiving immediate insider access to your Sooners and their stories.
For more information about 1Oklahoma and subscription levels, please visit 1Oklahoma.com.
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About 1Oklahoma
1Oklahoma is The University of Oklahoma's exclusive Name, Image and Likeness (NIL) initiative, dedicated to creating a comprehensive and inclusive NIL ecosystem for Student-Athletes. By leveraging a market-based, subscription-driven model, 1Oklahoma goes beyond traditional donor-based approaches to provide sustainable financial opportunities for athletes across all sports. Committed to equity and innovation, 1Oklahoma ensures that more Student-Athletes can monetize their brands while fans and brands receive value for their commitments. Follow 1Oklahoma on social media at @Join1Oklahoma.
