2024 NIL Store Report: Edey, Bueckers, Jeanty Highlight Top-Sellers
CHICAGO (Dec. 31, 2024) -- The NIL Store powered by Campus Ink has published its "Best of 2024" report, recapping the top-selling schools, athletes, sports and apparel from the calendar year.
The Purdue NIL Store was the top-selling school of 2024, propelled by the men's basketball program's first NCAA Final Four appearance in 40 years.
Purdue men's basketball's Zach Edey was the top-earning male athlete, while UConn women's basketball's Paige Bueckers was the top-earning female athlete.
Boise State football Heisman runner-up, Ashton Jeanty, finished the year with the top-selling jersey, edging out Bueckers in the final weeks of December.
2024 Top NIL Store Highlights
+ More than $1 million in athlete earnings
+ 18,000+ athletes activated on the NIL Store platform
+ 150,000+ unique products for athletes
+ 100+ school partners
+ New Top Athlete Acquisitions: Cooper Flagg, Dylan Harper, Diego Pavia, Kiyomi McMiller, Robbie Avila, Audi Crooks
+ Seen on: Washington Post, Forbes, FOX Big Noon Kickoff, New York Times, The Athletic, Jeopardy, Sports Illustrated & More
Top-20 Selling Schools of 2024
1. Purdue
2. UConn
3. Illinois
4. Iowa
5. North Carolina
6. Indiana
7. Marquette
8. Nebraska
9. Boise State
10. LSU
11. WKU
12. Iowa State
13. UCLA
14. West Virginia
15. Colorado
16. Arkansas
17. Louisville
18. South Dakota
19. Ohio State
20. Rutgers
Top-Earning Male Athletes of 2024
1. Zach Edey - Purdue Men's Basketball
2. Ashton Jeanty - Boise State Football
3. Braden Smith - Purdue Men's Basketball
4. Lance Jones - Purdue Men's Basketball
5. Terrence Shannon Jr. - Illinois Men's Basketball
6. Mason Gillis - Purdue/Duke Men's Basketball
7. Kameron Jones - Marquette Men's Basketball
8. Cooper Flagg - Duke Men's Basketball
9. Coleman Hawkins - Illinois Men's Basketball
10. Dylan Harper - Rutgers Men's Basketball
Top-Earning Female Athletes of 2024
1. Paige Bueckers - UConn Women's Basketball
2. Nika Mühl - UConn Women's Basketball
3. Hannah Stuelke - Iowa Women's Basketball
4. Flau’jae Johnson - LSU Women's Basketball
5. Angel Reese - LSU Women's Basketball
6. Gabbie Marshall - Iowa Women's Basketball
7. Liz Kitley - Virginia Tech Women's Basketball
8. Hailey Van Lith - LSU/TCU Women's Basketball
9. Sydney Affolter - Iowa Women's Basketball
10. Georgia Amoore - Virginia Tech Women's Basketball
Top Jersey Sales of 2024
1. Boise State FB - Ashton Jeanty Blue Jersey
2. UConn WBB - Paige Bueckers White Jersey
3. Purdue MBB - Zach Edey Black Jersey
4. Purdue MBB - Zach Edey White Jersey
5. UConn WBB - Paige Bueckers Navy Jersey
6. Purdue MBB - Braden Smith White Jersey
7. Illinois MBB - Terrence Shannon Jr. Orange Jersey
8. Purdue MBB - Braden Smith Black Jersey
9. Purdue MBB - Zach Edey Campus Edition Jersey
10. Illinois MBB - Terrence Shannon Jr. White Jersey
11. Marquette MBB - Kam Jones Gold Retro Jersey
12. Rutgers MBB - Dylan Harper Red Jersey
13. LSU WBB - Angel Reese Campus Edition Jersey
14. Arizona State FB - Cam Skattebo Maroon Jersey
15. Mississippi State MBB - Josh Hubbard Maroon Jersey
16. Purdue MBB - Braden Smith Campus Edition Jersey
17. Rutgers MBB - Ace Bailey Red Jersey
18. Arkansas Baseball - Wehiwa Aloy Hawaiian Jersey
19. UConn WBB - Paige Bueckers Pink Jersey
20. Nebraska FB - Dylan Raiola Red Jersey
Top-Selling Exclusive Drops of 2024
1. UConn - Paige Bueckers “Streetwear”
2. Duke - Jared McCain “Polish”
3. Purdue - Lance Jones “Lance Dance”
4. Purdue - Zach Edey “3DEY” Black Tee
5. UConn - Nika Mühl “Retro”
6. Illinois - Dain Dainja “Dainja Zone”
7. NIL - Caleb Love “From Tuscon with Love”
8. Boise State - Ashton Jeanty “Boogeyman” Tee
9. Purdue - Zach Edey “Big Maple” Tee
10. Virginia Tech - Liz Kitley and Georgia Amoore “Queens of Cassell”
Top-10 Selling Sports of 2024
1. Men’s Basketball
2. Football
3. Women’s Basketball
4. Baseball
5. Softball
6. Women’s Volleyball
7. Women’s Soccer
8. Women’s Lacrosse
9. Men’s Soccer
10. Women’s Gymnastics
Top-20 Selling Programs of 2024
1. Purdue Men’s Basketball
2. UConn Women’s Basketball
3. Illinois Men’s Basketball
4. Boise State football
5. Marquette Men’s Basketball
6. LSU Women’s Basketball
7. Iowa Women’s Basketball
8. Illinois Football
9. UConn Men’s Basketball
10. Nebraska Football
11. Iowa Football
12. Duke Men’s Basketball
13. WKU Football
14. Colorado Football
15. Purdue Football
16. Indiana Men’s Basketball
17. North Carolina Men’s Basketball
18. Indiana Football
19. Baylor Football
20. South Dakota Football
