Happy Valley United Launches New App for Penn State Fans to Connect, Earn Rewards, and Support Nittany Lion Athletes
State College, PA — [January 7, 2025] — Happy Valley United, the premier NIL (Name, Image, Likeness) collective supporting Penn State student-athletes, is excited to announce the launch of its brand-new mobile app, designed to keep fans connected to Penn State Athletics like never before, while offering exclusive content, interactive features, and the opportunity to earn rewards for supporting their favorite Nittany Lion athletes.
Fans can now download the Happy Valley United app, powered by The Membership Co’s CrowdCOLLECTIVE platform, on both Android and Apple devices to stay up-to-date on the latest news surrounding Penn State Athletics and HVU, including behind-the-scenes access to Nittany Lion athletes. The Happy Valley United app features daily games, a dynamic social media wall, an HVU member forum for discussion, and much more. It’s the ultimate way to engage with the community and support the student-athletes who make Penn State Athletics a national powerhouse.
A standout feature of the HVU app, and all apps developed by The Membership Co, is the rewards program, where fans can earn points for nearly every action within the app. Whether you’re interacting with exclusive content, participating in games, or simply engaging with other fans, the more you do, the more points you earn. These points can be redeemed for exciting rewards and exclusive access to events, making every interaction a win for both fans and athletes.
Special Launch Promotion
To celebrate the launch of the app, HVU is offering an exclusive giveaway for all new users. Everyone who downloads the app will be entered to win an exclusive Axia Time Penn State CFP Watch and Collector’s Case, personally signed by Coach James Franklin. Additionally, all entrants will receive a code for $10 off any purchase of Happy Valley United merchandise, giving fans a perfect opportunity to show their Nittany Lion pride while supporting Penn State athletes.
This is an exciting time to join the HVU community as Penn State prepares to face Notre Dame in the CFP semifinals this week. Fans can stay engaged, support the team, and help drive championship-caliber play while making a tangible difference in the lives of student-athletes.
“Whether you're cheering on the Nittany Lions in the biggest games, chatting with fellow fans about your favorite teams, participating in our Penn State-themed challenges for points, or getting an exclusive look into the lives of our athletes, the HVU app is the best way to stay connected,” said Rich Stankewicz, Director of Operations for Happy Valley United. “We’re thrilled to offer our fans a new way to support Penn State athletes, earn rewards, and help our athletes thrive.”
Download the Happy Valley United app now to get started:
Fans are encouraged to download the app and join the HVU community today to support the Nittany Lions as they continue their pursuit of history, greatness, and championships.
About Happy Valley United:
Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective dedicated to supporting all 31 Penn State athletic teams and over 830 student-athletes. Through HVU, fans, alumni, and supporters contribute to providing Penn State student-athletes with opportunities to build their personal brands while ensuring they have the resources they need to succeed. Through a combination of fundraising initiatives, partnerships, and events, Happy Valley United works to elevate the Nittany Lions’ success while leaving a lasting legacy for future generations of athletes. You can get involved by making a one-time donation, joining as a member, or exploring corporate sponsorships. HVU is powered by Blueprint Sports. To learn more about NIL opportunities with Penn State student-athletes, visit happyvalleyunited.com and follow @happyvalleyutd on social media platforms including Facebook, Instagram, LinkedIn, and Twitter.
About The Membership Co:
The Membership Co is a full service membership agency that aims to create meaningful communities to amplify fan and member engagement and drive additional revenue. Through cutting-edge technology solutions, white-label app development, website creation, brand development, merchandise design/fulfillment, e-commerce integration and membership/customer operations, The Membership Co provides exceptional membership experience and revenue generation for NIL collectives, sports teams, fan clubs, and organizations in any vertical or any audience. Reach out to Collin Wolff at collin@themembershipco.com for more details.
