Blueprint Sports Welcomes Allison Monette as New Vice President of Marketing and Communications
Award-winning communications leader will oversee national portfolio of NIL collectives
Allison Monette
LAS VEGAS (July 12, 2022) – Following an extensive national search, Blueprint Sports (BPS) is proud to announce that Allison Monette has been selected as the new Vice President of Marketing and Communications. As part of the executive leadership team, Monette will be responsible for directing strategic initiatives, branding, marketing and communications across BPS’ national portfolio of name, image, and likeness (NIL) collectives.
“We are delighted to welcome Allison to our growing team,” said Blueprint Sports co-founder Cisco Aguilar. “Allison is a proven leader who, in addition to her broad marketing experience, brings expertise from the nonprofit and higher education worlds. The NIL marketplace is expanding and as such, consistent branding and messaging across our BPS portfolio is needed to better serve our student-athletes, alumni, fans and supporters in each community.”
Monette is an Emmy Award-winning communications leader with more than 16 years of experience. She began her career in television as a news reporter for the NBC affiliate in Tri-Cities, Washington. Since leaving the newsroom, she has focused on helping nonprofits and government agencies advance their missions through strategic communications, digital marketing and social media. Prior to joining the Blueprint Sports team, Monette served as Director of Communications and Brand Management at Vegas PBS and an adjunct professor at the University of Nevada Las Vegas Hank Greenspun School of Journalism and Media Studies.
At Vegas PBS she directed the organization’s brand refresh and expanded the digital marketing initiatives, to include programmatic display advertising, paid search and paid social media. During school closures at the height of the covid-19 pandemic, Monette’s swift communication action helped the station reach more than a million people across social media. This effort to provide timely and accurate information to the community in a time of crisis, helped Vegas PBS earn the 2020 Nonprofit of the Year Award from VEGAS INC.
“I’m thrilled to be joining the BPS team during a time of exciting growth in the NIL space,” said Monette. “There’s no position I’d rather be in than supporting this talented and passionate team, focused on connecting student athletes with growth opportunities, providing financial literacy, and giving them the tools to succeed on and off the athletic field.”
Monette holds a Bachelor’s degree in Communication Studies and Spanish from the University of San Diego and a Master of Communication Management degree from the University of Southern California Annenberg School for Communication and Journalism. She is a member of the Junior League of Las Vegas, Latinas In Power, Alpha Chi Omega Alumni, and the Las Vegas Innovation Marketing Association. In 2022, Monette was named a “40 Under 40” honoree by VEGAS INC. She has received various PRSA Pinnacle Awards, AAF Addy Awards, and Telly Awards.
About Blueprint Sports
Founded in Las Vegas in 2020 and backed by Andre Agassi, eight-time Grand Slam tennis champion, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS’ national portfolio of collectives support student-athletes in communities across the country, including Friends of Spike, around Gonzaga University, Friends of Wilbur & Wilma, around the University of Arizona, Friends of Basevols, around the University of Tennessee, Friends of UNILV, around the University of Nevada Las Vegas, Friends of the Pack, around the University of Nevada Reno, Friends of Rocky, around The University of Toledo and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and Nevada Athletics Commission, among others. For more information visit blueprintsports.com and follow @PoweredByBPS on Facebook, Twitter, and Instagram.
About Name, Image, Likeness (NIL)
On June 30, 2021, the Division 1 Board of Directors approved an interim name, image, and likeness policy. This new policy allows all NCAA D1, D2, and D3 student-athletes to be compensated for their NIL as of July 1, 2021. Student-athletes can now engage in paid community appearances, autograph sessions, youth coaching engagements, and sports marketing campaigns
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For media inquiries, please email communications@blueprintsports.com
