Blueprint Sports Introduces Marcus Madlock as New Vice President of Client Partnerships
LAS VEGAS (July 24, 2024) – Blueprint Sports (BPSE) the industry leader in full-service Name, Image, and Likeness (NIL) collectives, proudly announces Marcus Madlock as its new Vice President of Client Partnerships. With a distinguished career in the sports industry spanning over two decades, Madlock joins Blueprint Sports’ leadership team to spearhead growth and innovation across the company’s vast portfolio of NIL collectives.
Madlock brings extensive experience from his roles in professional and collegiate sports with Learfield, the Dallas Wings, the Houston Dynamo, and many more. Throughout his career, his focuses have mainly been on revenue generation, business development, and enhancing sales culture. His appointment underscores Blueprint Sports’ commitment to building a leadership team with invaluable expertise in college and professional sports, and its grander mission of empowering student-athletes at the highest levels through comprehensive NIL solutions tailored to their unique needs.
"Blueprint Sports' dedication to providing a robust and inclusive solution for developing NIL collectives that cater to the specific needs of student-athletes aligns perfectly with my passion for empowering and supporting them," said Madlock. "I am excited to join the BPS team, where our shared commitment to collegiate partners and pioneering initiatives will shape the future of this transformative landscape."
In his new role, Madlock will collaborate closely with Blueprint Sports’ collectives, university athletic departments, and external partners to drive and improve NIL solutions for the University of Arkansas, the University of Kansas, the University of Colorado, and more. His strategic initiatives and leadership will support and guide programs across the United States, ensuring they thrive under the upcoming changes in the NIL landscape scheduled for 2025.
"We are thrilled to welcome Marcus to our leadership team," said Rob Sine, CEO of Blueprint Sports. "His deep industry knowledge and proven leadership will be pivotal as we expand our national footprint and navigate the evolving landscape of collegiate athletics. Marcus’s relentless pursuit of excellence and profound commitment to the success of student-athletes will also be invaluable assets as we continue to establish the standard for NIL solutions across the United States.”
For more information, visit blueprintsports.com, email info@blueprintsports.com, or follow them on Facebook, Instagram, and X.
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About Blueprint Sports
Founded in 2020, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite universities. BPS' national portfolio of collectives supports student-athletes across the country, including Penn State University, University of Arkansas, University of Kansas, University of Maryland, University of Washington, University of Colorado, Boston College, NC State University, Villanova University, Stanford University, Gonzaga University, University of Arizona, University of Nevada Las Vegas, University of Nevada, and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and more. For more information, visit blueprintsports.com or its pages on Facebook, Instagram and X.
