The Collective Association Partners with Ascend Fundraising Solutions to Support NIL Collectives
Washington, D.C. (Jan. 16th, 2025) – The Collective Association (TCA) is thrilled to announce a partnership with Ascend Collegiate Solutions, a division of Ascend Fundraising Solutions, a global leader in innovative fundraising technology. Through this collaboration, Ascend will equip TCA’s NIL collectives with advanced tools to drive revenue growth, expand memberships, and enhance contributor retention.
This partnership underscores TCA’s commitment to optimizing collective operations and amplifying their impact in supporting college athletes nationwide. “Partnering with Ascend Fundraising Solutions is a game-changer for our member collectives,” said Russell White, President of TCA. “Their platform will provide the resources needed to grow revenue, increase reach, and strengthen contributor relationships, ensuring NIL collectives can better support college athletes.”
“We’re excited to join forces with TCA and its network of collectives,” said Dan Libro, head of Ascend Collegiate Solutions. “We have a firm belief in the core mission of collectives and their stated goals of helping student athletes. Our technology and insights will help collectives scale their efforts, driving even greater impact for athletes and the organizations supporting them.”
As the college landscape continues to evolve, TCA remains committed to providing resources to member collectives’ that increase their capabilities and create a sustainable foundation for growth in a rapidly evolving market.
About The Collective Association:
The Collective Association (TCA) is a 501(c)(6) trade association representing 40+ NIL collectives across the U.S. TCA advocates for college athletes’ rights to monetize their Name, Image, and Likeness (NIL) without undue restriction or interference, while sharing common sense reforms and best practices that promote a sustainable model for future collegiate athletes.
About Ascend Fundraising Solutions:
Ascend Fundraising Solution is a leading fundraising technology and service company in the sports and non-profit marketplace. A global leader in charitable gaming and membership solutions, Ascend works with over 200+ sports organizations across North America including all 4 major pro sports and NCAA. Ascend is a product and technology company at its core but is differentiated by the people and knowledge of the industries they work within. Ascend strives to be experts in their client’s businesses so that they can fully understand the goals & objectives, thereby enabling Ascend to become a trusted and valued partner. This model has provided Ascend with the ability to have raised over $1.5B for our partners.
