Transforming Member Engagement: The Launch of The Membership Co.
Nashville, TN – January 21, 2025 – In a monumental move poised to redefine membership engagement, Membership Zen and App Cats have joined forces to establish The Membership Co., a platform designed to empower organizations across sports, entertainment, business, and government sectors. This groundbreaking joint venture combines the strengths of both companies, offering a suite of solutions that organizations need to thrive in today’s competitive landscape.
Strategic Vision
"The Membership Co. marks a significant change in how organizations will engage with their communities," declared Jason Sada, Executive Chairman of Membership Zen. "By merging our respective areas of expertise, we are unleashing a powerhouse of innovation that will redefine fan engagement, membership value and donor management. Our platform and services will immediately provide unparalleled value through cutting-edge technology and deeper, more authentic connections for affinity groups of all types."
Kristin Geer, CEO of App Cats, emphasized the urgency of this evolution: "In a rapidly changing landscape, organizations need robust engagement solutions that go beyond the basics. By combining our groundbreaking technology with Membership Zen's proven success, we are uniquely equipped to help organizations build vibrant, engaged communities that drive lasting impact."
An Unrivaled Suite of Solutions
The Membership Co. launches with an integrated, state-of-the-art platform offering:
• Enterprise-grade membership management technology
• Advanced 360° tools to attract, engage, monetize, and retain members
• Cutting-edge features including interactive live streaming, gamification & rewards
• Comprehensive NIL solutions for collegiate athletics
• Full-service donor stewardship programs
• Integrated e-commerce and merchandise fulfillment
• Corporate Partnership activation and amplification
• Brand creation and development for organizations
Proven Success and Immediate Impact
Building on a solid foundation of successful partnerships with leading institutions, The Membership Co. hit the ground running with the launch of the Happy Valley United app for Penn State, offering exclusive rewards and features for Nittany Lion fans. This groundbreaking initiative supports more than 800 student-athletes across all sports, exemplifying the transformative impact of the new platform. With consistent engagement, transparent impact reporting, and innovative revenue generation strategies, The Membership Co. creates daily value for clients and their members.
"Our clients can expect not just enhanced capabilities, but an entirely reimagined approach to donor stewardship," said Collin Wolff, Director of Sports Business for The Membership Co. "This new venture not only allows for continued rapid expansion in the NIL and collegiate sports space, but also into any industry or entity that wishes to build meaningful communities.”
About Us
The Membership Co.
The Membership Co. provides comprehensive membership and fan engagement solutions that drive revenue, strengthen donor relationships, and create dynamic communities. Through innovative technology and strategic services, we help organizations build deeper connections with their audiences. Visit TheMembershipCo.com to learn more.
▪ Membership Zen proudly provides membership management and revenue generation solutions for a portfolio of over 15 NIL Collectives. With a strong commitment to empowering organizations, Membership Zen equips organizations with tools to streamline operations and enhance member engagement and revenue generation.
▪ App Cats is an award-winning leader in creating innovative solutions that elevate the fan experience through interactive engagement and community-building. With a decade of success, they have delivered customized white-label apps and features for collegiate, minor league, and professional sports teams, as well as numerous US Open Series tennis tournaments and the acclaimed global TennisONE App. Their launch of the highly popular app for The Volunteer Club NIL Collective in 2024 further demonstrates their commitment to excellence in member engagement.
Contact for Inquiries:
Collin Wolff, Director of Sports Business
