NCAA Trailblazer Diego Pavia of Vanderbilt Selects Athletez PR for NIL Representation
NASHVILLE, Tenn. (March 3, 2025) – Vanderbilt quarterback Diego Pavia – the reigning SEC Newcomer of the Year, who led the Commodores to a historic season in 2024 – has signed with AthleteZ PR for Name, Image, and Likeness (NIL) representation.
Founded by sports marketing veteran Megan Curry, AthleteZ PR is an agency built for the Gen Z athlete, elevating clients’ personal brands, unlocking exclusive opportunities and maximizing their impact across partnerships, media and events. Nashville-based Curry and team will exclusively represent Pavia for all NIL endeavors.
“This past year has definitely been a whirlwind for me and I am blessed for another season with my teammates at Vanderbilt,” Pavia said. “As I look to continue to share my story and connect with brands and media, it was an easy decision to partner with Megan and AthleteZ PR to help me navigate the space. Football and my studies are still the priorities, but in regards to building my brand, I am open for business!”
The Commodores’ team captain and quarterback made a national name for himself leading Vanderbilt to a victory against then-No. 1 Alabama, plus the program’s best record and first bowl victory since 2013. The Associated Press Newcomer of the Year set school records for rushing yards by a quarterback and fewest interceptions in a season.
Off the field, the graduate transfer’s impact was felt across the country after a court ruling granted him an extra year of eligibility, confirming that Pavia’s time in junior college no longer counts toward his overall years of NCAA eligibility. This ruling not only etched his name in college sports history, but has now created new opportunities for athletes nationwide to seek additional eligibility to compete on-field, study in the classroom and earn in NIL.
Curry – a long-time adidas executive who transitioned into the NIL space on the talent agency, collective and athletic department sides - launched AthleteZ PR to serve the ever-evolving needs of student-athletes, athletic departments and collectives in the changing landscape of college athletics today.
“We designed AthleteZ specifically to move the Name, Image, and Likeness era forward,” Curry added. “There is no better student-athlete to collaborate with than Diego, a polarizing force both on and off the field. While there’s no doubt that his impact on college sports has broken barriers, he also brings a complex and genuine personality that is impossible not to love. We look forward to supporting him in all of his passions as he prepares for his final season at Vanderbilt and beyond. The landscape truly isn’t ready for what is to come from this trailblazer.”
Pavia will next be seen in Vanderbilt’s annual Black and Gold Spring Game on April 12 before the Commodores open the 2025 season on Aug. 30 when they host Charleston Southern.
For more information on AthletezPR and to explore new opportunities with Pavia, brands and media can visit www.athletezpr.com or contact pr@athletezpr.com. AthletezPR is on social media via X, Instagram and LinkedIn.
