Every True Tiger Brands “Commemorative” Cookies Celebrate 2023 Football Season
Two “Snackin’ with the Mizzou Crew” Cookies now available at Schnucks Stores
COLUMBIA, June 25, 2024 - Every True Tiger Brands (ETTB) today announced the latest addition to its unique program, with two new cookies commemorating Mizzou Football’s breakout season in 2023. Exclusive to Schnucks in its home markets, this first-of-its-kind program features Mizzou student athletes from various sports on a variety of products.
The cookies join the fourth ETT Pizza and “Tiger Tracks” ice cream currently in stores, each of which also feature four different Mizzou athletes. There are two cookies, mini-chocolate crème sandwich cookies and mini-oatmeal raisin cookies, with a number of unique aspects:
Each comes in a “Collector’s Box”...souvenirs of the Tigers exciting 2023 season.
The boxes sit next to each other on the shelf, forming one cohesive design between the two.
They feature 2023’s results, the many superlatives achieved by the team’s players and coach Drinkwitz, and even the 2024 Schedule, as the Tigers aim for even higher goals.
Players featured on the two boxes include top stars QB Brady Cook, WR’s Luther Burden and Mookie Cooper, TE Brett Norfleet, AND O-Linemen Armand Membou, Connor Tollison, and incoming Transfer Cayden Green.
Both cookies will be available in all Schnucks locations in Missouri, as well as metropolitan St. Louis stores in Illinois. Haystack Sourcing Solutions is developing the products in conjunction with Every True Tiger Brands and Schnucks. The program will continue to grow with candy and coffee coming in the next couple months, with more to follow, all featuring Mizzou student athletes.
About Every True Tiger Brands
Every True Tiger Brands, LLC (ETTB) is a full-service NIL marketing agency that specializes in the design and execution of collegiate student-athlete Name, Image, and Likeness (NIL) activities. Every True Tiger partners with Mizzou student-athletes to coordinate multi-channel NIL marketing campaigns designed to enhance the overall student-athlete NIL experience.
About Schnucks Markets Inc.
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third and fourth generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 114 stores, serving customers in Missouri, Illinois, Indiana and Wisconsin and employs nearly 12,000 teammates. According to Forbes’ 2023 rankings, Schnucks is the 189th largest privately-owned company in the United States and the 14th largest privately-owned grocer. Schnucks is committed to helping communities thrive, and as a champion for reducing hunger, the company annually donates more than $15 million in food to pantries that help those in need.
