FanJolt Partners with Think NIL to Provide Texas Christian Athletes a Platform to Monetize Their Name, Image and Likeness (NIL)
New York, NY (JUNE 16, 2022) – FanJolt and Think NIL, an organization committed to enhancing the personal brands of TCU student-athletes, have announced a new partnership providing a platform students can use to monetize their NIL. The partnership provides a white-labeled version of FanJolt branded specifically with Think NIL colors and logos, available exclusively for TCU athletes. This version will be available for back-to-school in August. In the meantime, FanJolt is welcoming several TCU athletes on to their current platform including Knisha Godfrey, Eddie Lampkin and Cam Lancaster.
FanJolt, a new experiential platform that launched in 2022, creates memorable interactions between fans and a curated list of premier talent to support their favorite causes. This new partnership will create opportunities on the platform and through the FanJolt app for TCU athletes to connect directly with fans through live broadcasts, personalized messages, recorded videos and more for a fee to earn revenue from their NIL. The white-labeled version for colleges and universities will also have several new features that will be announced soon.
“We are excited to be working with Think NIL to move towards our common goal of supporting student athletes and giving them a variety of ways to monetize their NIL,” says Trevor Short, founder and CEO of FanJolt.
“Think NIL is always looking for new avenues to bring Name, Image & Likeness opportunities to TCU student-athletes. After meeting with the FanJolt team, it was clear we needed to present this platform to our student-athletes,” comments Brent Cunningham, VP of Operations for Think NIL. “FanJolt provides a unique opportunity for fans to engage directly with TCU student-athletes, allowing the student-athletes to engage in a more personal setting with their fanbase. Think NIL is excited to be one of the early adopters of FanJolt at the collegiate level and can’t wait to see our student-athletes take advantage of this tool.”
Portions of the proceeds for Fanjolt events go to the charity of each athlete’s choice.
Organizations supported by FanJolt include Rafa Nadal Foundation, Aaron Judge’s #AllRise Foundation, Patrick Mahomes’ 15 and the Mahomies Foundation, Tua Tagovailoa’s Tua Foundation and Jewel’s Inspiring Children Foundation, with more to be identified by participating talent.
Trevor Short is available for interviews to comment on the new partnership and to talk about how FanJolt is making a difference for student athletes and their fans. Contact Vicky Lynch at fanjolt@guidemybrand.com with any questions or to schedule an interview.
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ABOUT FANJOLT
FanJolt is the ultimate destination for live access and to create memorable moments between fans and their favorite celebrities in sports, music, entertainment, and pop culture while supporting important causes. The new FanJolt app creates the most direct encounters with celebrities at every price point, including live broadcasts, social media follows, and recorded videos, with one-on-one video chat requests coming soon. Deriving its name from one of its unique features, FanJolt offers broadcast participants the special opportunity to be “Jolted” on screen for a one-on-one conversation with their favorite celebrity. FanJolt also allows talent and fans to engage to serve the greater good, with a portion of the proceeds from identified experiences going to philanthropic causes through the FanJolt Foundation, a fiscally sponsored project of the Player Philanthropy Fund, a 501(c)(3) tax-exempt organization.
ABOUT THINK NIL:
Think NIL is a Fort Worth-based, fully staffed TCU collective led by a TCU Neeley School of Business Alumni and experienced Media & Entertainment Executive & Serial Entrepreneur, Guillermo Zamarripa in addition to a former TCU Athletics administrative veteran, Brent Cunningham. Think NIL is committed to finding and creating Name, Image & Likeness opportunities for all TCU student-athletes through their multifaceted approach, ranging from a donor-centric model to partnerships with local business partners and everything in between. Think NIL is committed to operating within the vision of TCU Athletics and remain in lockstep with their values.
