Blueprint Sports Introduces College Athletics Veteran Layne Werner as New Vice President of Client Partnerships
Layne Werner
LAS VEGAS (March 7, 2025) – Blueprint Sports, the leading Name, Image, and Likeness (NIL) agency with 70 collegiate partners, announces Layne Werner as its new Vice President of Client Partnerships. Layne has a strong background in marketing and sales, having led multi-media rights (MMR) teams with Playfly and Learfield at LSU and Drexel University. Renowned for her problem-solving and communication skills, she has a proven track record of driving revenue and building relationships in key markets.
“I am incredibly excited to join Blueprint Sports, a company truly committed to empowering student-athletes and athletic departments,” said Werner. “With college athletics evolving at an unprecedented pace, it’s inspiring to be part of a forward-thinking team that’s setting the standard for how NIL should operate to benefit all stakeholders. I look forward to leveraging my experience to forge strong partnerships, drive revenue, and create meaningful opportunities for student-athletes and our partners.”
In her new role, Werner will spearhead client engagement strategies for Blueprint Sports partners on the West Coast. She will focus on maximizing partners' value and cultivating long-term relationships that fuel sustainable success. Her appointment underscores the company’s commitment to assembling a powerhouse leadership team dedicated to advancing NIL opportunities for student-athletes, universities, and stakeholders nationwide.
“We are excited to welcome Layne to Blueprint Sports,” said Rob Sine, CEO. “Her expertise and strategic thinking are essential for improving our partnerships and sustaining our leadership as the top NIL services agency in college athletics. Her insight into campus dynamics and ability to forge strong relationships with athletic administration will benefit our partners greatly.”
For more information, visit blueprintsports.com.
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About Blueprint Sports
Blueprint Sports is a tech-enabled, “software and a service” agency that has facilitated over $135 million in Name, Image, and Likeness (NIL) earnings for NCAA student-athletes since 2021. We navigate the complexities of modern college athletics with NIL to provide next-generation, scalable services to Power Four and Mid-Major Athletic Departments and Conferences across Division I and Division II. Our platform includes comprehensive NIL revenue share and student-athlete roster strategy and management, proven strategies for generating NIL commercial revenue, and fan engagement and monetization.
For more information, visit blueprintsports.com or its pages on Facebook, Instagram, , and X.
