The Brandr Group Announces Executive Leadership Changes
PONTE VEDRA BEACH, Fl. – The Brandr Group, a leader in sports brand management, has announced that Brian Learst has been named CEO at the growing agency. He replaces Wesley Haynes, the Founder and CEO since 2014.
Learst was the Founder and CEO of Quint, the leading live event travel and experience company in the world, prior to selling the company to Liberty Media in 2024. Quint, via its exclusive licenses with major sporting events, provides experiential packages for Formula One, the NBA, the Kentucky Derby, MotoGP, USGA and many other events. Learst is a member of the board of directors of Australian Supercars, the leading motorsport in Australia and New Zealand.
“This is an exciting time for collegiate athletics, with an evolving landscape that is creating new opportunities for student-athletes to maximize their earning potential,” said Learst. “The Brandr Group has established itself as the premier voice in the NIL space and serving the best interests of these student-athletes is our primary focus. As we navigate this new environment, I look forward to working with our team to apply the lessons I have learned while working with the premier sports properties in the world to aid and empower student-athletes as they seek opportunities to earn fair market value for their time and talent.”
Additionally, The Brandr Group has named Jody Billiard as COO and CFO. Jody was most recently the CFO of the Riley Power Group, a service provider in the nuclear defense and energy industries, where he was responsible for operations and finance. Billard also has served as a senior finance and operations executive in leading companies and industries including Coca-Cola Consolidated, nCino and Passport.
TBG, a brand management, marketing and licensing agency, develops licensing and other revenue opportunities on behalf of college athletes. TBG represents more than 20,000 athletes and more than 100 colleges and universities in their group rights programs with decades of collective management experience for some of the world's largest brands.
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About The Brandr Group
The Brandr Group (TBG) is a NIL management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to more than 100 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
Media Contact
Johnathan McGinty
On Behalf of The Brandr Group
