Entire Massachusetts Women’s Basketball Team Signs Group Licensing Merchandise Deal
Players will share in proceeds from unique line of merchandise featuring their NIL
AMHERST, MA - (February 22, 2023) - The Massachusetts Collective has signed the entire women's basketball team roster to a unique team-wide merchandise deal to roll out in anticipation of March Madness.
“We're excited to be working with the entire roster in a first of its kind deal at UMass,” said Patrick MacWilliams, Director of the Massachusetts Collective. “We presented the idea to the team Friday, and here we are five days later with a unique approach that directly benefits all players. Getting a deal done with 14 people normally isn’t easy, but this was, which speaks to how tight knit and in lockstep this team is,” MacWilliams said.
The Massachusetts Collective worked with a local artist to produce caricatures of all the players. T-shirts, crewneck sweatshirts and posters featuring the artwork will be available for sale online at MassCoGear.com. Through NIL, players will receive 100% of the proceeds.
“This is another example of the power of NIL to create something the school can't, while producing income for players and unique items for fans,” MacWilliams explained. “We don’t want to be cookie cutter in our approach. So far the Collective has focused on finding ways to have fun, share team spirit and benefit the players. We hope fans will support us by purchasing these items that help support the players. We want everyone–students, alums, fans of all sorts– to get involved by engaging with the team and the Collective.”
Visit TheMassCollective.com for more information, to join or to purchase unique gear.
About The Massachusetts Collective: The Massachusetts Collective is a donor-driven NIL (Name, Image, Likeness) Collective comprised of UMass Basketball fans, donors and businesses who together create income opportunities for UMass Basketball Student Athletes. The Massachusetts Collective supports both the Men’s and Women’s basketball programs.
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