The Brandr Group Partners with Octane5 to Launch Security and Identity Program through Group Licensing for Current Student Athlete NIL and Alumni Programs
PONTE VEDRA BEACH, FL – (February 22, 2023) – Officials with The Brandr Group today announced the launch of a new security and identity program, Licensed Player Product (LLP) created through TBG’s group rights programs to represent co-branded products in market that will consist of current and alumni player programs. The program is set to protect the value of NIL for student athletes and any officially licensed entities.
The Brandr Group partnered with Octane5 in developing this solution that includes cutting edge micro-optic technology, QR code supported validation and the official seal for market confidence.
“The importance of the identification of proper player rights in this new environment is paramount, said Riley Haynes, VP of Licensing for The Brandr Group. “With so many infringing player designs in the market, this is a strong touch point to players and consumers that this product is officially licensed and therefore players will share in the profits of that product, which we’ve discovered is a big motivator for consumers purchasing NIL products.”
The Brandr Group has brought more than 60 licensed collegiate manufacturers to the player product marketplace in support of Student Athletes' Name, Image, and Likeness (NIL) over the past 18 months. This effort in building a network for licensed co-branded collegiate player products, where none existed previously, has resulted in products being featured in all retail distribution channels as well as a notable boom in collegiate jersey sales.
“Our goal is always to best represent and compensate the student athlete per industry standard,” said Riley Haynes VP of Licensing for The Brandr Group. “By connecting the Licensed Player Product hang tag to all Brandr represented NIL apparel going forward, we can insure athletes are appropriately compensated for their Name, Image and Likeness and consumers and fans will know that they are receiving the quality delivered by official licensees. The Brandr Group's commitment to student athletes is laser focused on education, maximizing value, and protection of their Name, Image, and Likeness. The launch of Licensed Player Product is a tentpole in that strategy.”
"Micro-optic technology is currently used to secure the U.S. $100 bill and is now available for securing licensed merchandise,” said Matt Dunn, co-founder and CTO for Octane5 “We're proud to offer this with The Brandr Group for their represented schools and student athletes."
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 70 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
About Octane5
Octane5 is a team of licensing system and brand compliance experts delivering software and security products to leading global brands and institutions. Octane5 is the team behind BrandComply™ licensing enterprise platform, BrandComply College, and Verity Micro-Optic security hang tag and label products. Both BrandComply platforms deliver brand compliance and protection through a fully integrated suite of software and security products that control virtually every aspect of the brand licensing ecosystem. Operating out of offices in Atlanta, Indianapolis and Brighton, UK, the Octane5 team serves a global client base consisting of hundreds of brands and tens of thousands of licensees. Learn more at www.octane5.com
