MOGL NIL Marketplace Finalist for 2022 SXSW Pitch
MOGL to showcase the tech marketplace in the Social & Culture category
MOGL Founders Brandon Wimbush and Ayden Syal
AUSTIN, TEXAS (January 2022) — MOGL, the first fully functional and NCAA compliant online marketplace to connect businesses and brands with collegiate athletes for opportunities to monetize their name, image and likeness (NIL) was selected as a finalist in the Social & Culture category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator).
SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 11 - 20, 2022) Startups Track, where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the 655 companies that applied to present at SXSW Pitch 2022, MOGL was selected among the 50 finalists spanning 10 separate categories.
The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 12 and Sunday, March 13, on the fourth floor of the Downtown Hilton Austin, Salon D/E. The event will then culminate with the 2022 SXSW Pitch Awards Ceremony on Sunday evening, March 13, where winning startups from each category and a Best in Show winner will be announced and honored.
“MOGL is thrilled for the opportunity to present at the prestigious SXSW Pitch Event and showcase our NCAA compliant name, image and likeness marketing platform,” said MOGL founder and CEO Ayden Syal. “We are especially excited for the opportunity to showcase the platform in Austin given the value that we have already been able to provide to athletes such as those at the University of Texas and Austin businesses such as JewBoy Burgers and Dirty Martin’s. In cities such as Austin, businesses are greatly benefited by the platforms and reach that athletes provide and MOGL’s revolutionary technology helps them do it with ease.”
SXSW Pitch will feature finalists across the following 9 categories: Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Extended Reality & Immersive Technology, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, and Social & Culture.
MOGL will present among four other companies in the Social & Culture category on March 13, 2022.
“It is important to spread awareness about the benefits of working with college athletes as influencers from a business and marketing standpoint as well as the process that goes into NIL deals which MOGL automates and simplifies for users,” said MOGL founder and Chief Athletic Officer Brandon Wimbush. “It is equally significant to educate athletes about the opportunities available to them along with how to protect themselves from a compliance and financial standpoint in the new NIL space.”
MOGL’s pitch will be comprised of information regarding how the platform works, the company’s commitment to educating, informing, and supporting athletes in this new era, the traction that the marketplace has already generated, the value that businesses can gain from working with college athletes, and the seamless and secure user experience on the MOGL platform.
“Since its beginning, SXSW Pitch has significantly helped shape the early-stage venture ecosystem and connected promising companies with the resources they need to thrive, giving promising companies the resources they need to succeed when it matters most,” said SXSW Pitch Event Producer Chris Valentine. “Of the 572 companies who have participated since the competition’s inception, over 82 percent have gone on to secure funding and 17 percent have been acquired by the likes Google, British Telecom, Huffington Post, Apple, Live Nation, OpenTable. We’re excited to see this year’s impressive group of startups take to the stage and show us how their innovations will change the world.”
For more information about SXSW Pitch and to view the complete list of finalists, visit: https://www.sxsw.com/pitch
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About MOGL
MOGL is a compliant name, image, and likeness marketplace that empowers businesses and brands to connect to athletes for marketing opportunities in a safe, secure, and compliant way. The MOGL platform is completely free to join and democratizes access to collegiate athletes for businesses and brands looking to build awareness for their products and services. MOGL also provides financial literacy, tax, contract review, and brand advisory resources to athletes and their families free of charge.
Founders Ayden Syal and Brandon Wimbush were classmates together at the University of Notre Dame. While at Notre Dame, Brandon started 16 games at Quarterback and led the Irish to a 10-3 record in 2017. The two are both graduates from the Mendoza College of Business where Ayden majored in Management Consulting and Brandon majored in Accountancy. Before founding MOGL, Ayden worked in a variety of roles across financial services at Morgan Stanley, Lexington Partners, and IHS Markit.
MOGL has committed to donating proceeds to local youth athletic programming in underserved areas of the community surrounding large collegiate athletic programs to continue to foster and promote the accessibility of these programs for all.
About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2022 will take place March 11 - 20, 2022. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.
SXSW 2022 is sponsored by White Claw, Audible, Blockchain Creative Labs and The Austin Chronicle.
Media Contact:
For interviews with MOGL founders, athletes or businesses contact MOGL Director of Marketing Zoe Haugen at zoe@mogl.online or (954) 804-9710. For more information, visit: www.mogl.online
